Diploma of Floristry Design

This qualification reflects the role of individuals who possess a specialist range of highly developed floristry design, construction and sales skills.

They are highly skilled operators who apply a range of specialised technical, creative, conceptual and team leadership competencies to plan, carry out, evaluate and take accountability for personal outputs and, usually, those of a team. They possess a substantial depth of theoretical knowledge of floristry design elements and principles and construction techniques.

The qualification is not suitable for an Australian apprenticeship pathway.

Individuals with this qualification are able to work in many floristry industry sectors and enterprise types. The designer may even be an individual freelance contractor. The structure of this qualification recognises the diversity of business models that characterise the floristry industry. The types of enterprise to which this qualification may apply include retail floristry shops, studios and businesses who sell via the internet or phone.

Work would be undertaken in any type of environment where flower and plant materials are stored and cared for and where floristry products are designed, constructed and either sold direct to customers or via the floristry distribution network. This would include on-site team co-ordination and assembly work at events.

Florists with this qualification would be senior designers in the floristry industry with considerable experience across product categories and who operate autonomously. This florist specialise by fully and formally producing designs for diverse and complex, small to large or themed products. They also have a role in the overall and long-term operation of the floristry business by having a strategic design and product planning focus as part of their job role. These senior designers can also take a lead role in coordinating the day-to-day operational activities of the floristry business and may be involved in business planning activities for the organisation.

Possible job titles include:

specialist designer

freelance design florist

senior studio design florist

senior floral designer

floral stylist


Qualification rules

To achieve the SFL50110 Diploma of Floristry Design, 12 units must be completed:

6 core units

6 electives:

a minimum of 4 units must be selected from the elective units listed below

the remaining units may be selected from the elective units listed below or from any other endorsed Training Package or accredited course, these must be units which are first packaged at AQF level 4 or above.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).

Core units

add topic BSBCRT601A

Research and apply concepts and theories of creativity

add topic BSBDES602A

Research global design trends

add topic BSBDES701A

Research and apply design theory

add topic SFLDEC510A

Design and produce innovative floristry products

add topic SFLDEC511A

Style and manage an event

add topic SFLSOP509A

Research, assess and develop a floristry product range

Elective units

Assessment and Training

add topic TAEASS401A

Plan assessment activities and processes

add topic TAEASS402A

Assess competence

add topic TAEASS403B

Participate in assessment validation

add topic TAEDEL301A

Provide work skill instruction


add topic SITXCOM005A

Make presentations

Computer Operations and ICT Management

add topic SIRXICT004A

Adopt mobile commerce applications to improve sales and service


add topic BSBCRT501A

Originate and develop concepts


add topic BSBDES502A

Establish, negotiate and refine a design brief

add topic BSBDES501A

Implement design solutions

add topic CUVDES04B

Integrate colour theory and design processes in response to a brief


add topic BSBEBU401A

Review and maintain a website

add topic BSBEBU501A

Investigate and design e-business solutions

add topic BSBEBU502A

Implement e-business solutions

add topic SIRXEBS001A

Acquire and retain online customers

add topic SIRXEBS004A

Select an e-business model


add topic RTF3020A

Install and maintain interior plant displays

add topic RTF4001A

Design plant displays


add topic SIRXMGT001A

Coordinate work teams

add topic SIRXMGT003A

Lead and manage people

add topic SITXMGT006A

Establish and conduct business relationships

Marketing and Public Relations

add topic SIRXMPR001A

Profile a retail market

Occupational Health and Safety

add topic SIRXOHS002A

Maintain store safety


add topic SIRXQUA002A

Lead a team to foster innovation

add topic SIRXQUA003A

Create an innovative work environment

add topic SIRXQUA004A

Set up systems that support innovation

Small Business

add topic BSBSMB402A

Plan small business finances

add topic BSBSMB403A

Market the small business

add topic BSBSMB404A

Undertake small business planning

add topic BSBSMB405A

Monitor and manage small business operations


Manage small business finances


add topic BSBSUS301A

Implement and monitor environmentally sustainable workplace practices

add topic BSBSUS501A

Develop workplace policy and procedures for sustainability

Visual Arts

add topic CUVCOR09B

Select and apply drawing techniques and media to represent and communicate the concept

add topic CUVCRS03B

Produce computer aided drawings

add topic CUVCRS11B

Select and prepare work for exhibition

add topic CUVVSP12B

Produce digital images


    Not applicable.

Entry Requirements

Entry requirements

This qualification is for senior florists with substantial experience that have been recognised as competent through a recognised training program or recognition process against the following units of competency:


Design complex floristry products


Construct complex floristry products


Coordinate floristry products for a special occasion



Maintain and order stock

Provide a safe working environment

Licensing Information

Not applicable.

Employability Skills


SFL50110 Diploma of Floristry Design

The following table contains a summary of the employability skills required by the floristry industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability Skill

Industry/enterprise requirements for this qualification include:


Negotiating and liaising with colleagues, customers and product suppliers to develop floristry designs; collaborating with others to maximise contribution of ideas to designs; analysing customers' social and cultural preferences to sell proactively and persuasively to maximise profitability; empathising and negotiating acceptable solutions to customer design issues; writing detailed production plans and job specifications for the realisation of innovative floristry products; providing briefings on production requirements to staff.


Anticipating problems that may arise with customers' floral design requests; mitigating problems by planning and experimenting with designs that adhere to customer requests and minimise negative environmental impacts; resolving problems by adapting designs and negotiating changes with customers; mitigating production and display problems by developing detailed production plans which nominate risk management strategies and minimal impact practices; identifying production problems and taking full responsibility for solving construction and display issues; directing staff until issue is resolved.

Initiative and enterprise

Researching current and emerging floristry industry design and marketplace trends to inform design practices; encouraging team members to be innovative; introducing a range of floristry product and service concepts to improve existing options for the floristry business and to maximise profitability; using initiative and creativity to design and construct complex and innovative floristry products which minimise negative environmental impacts; adapting to emerging design and construction problems by initiating and implementing creative and immediate responses.


Mentoring and supporting team members to deliver the quality service goals of the floristry business; encouraging team members to produce innovative and profitable designs; taking responsibility for own work and the work of others in designing and constructing floristry products; providing feedback and instructions to other florists to resolve design and construction problems; managing work teams for events; showing social and cultural sensitivity to team members.

Planning and organising

Strategically focusing on the operation of the floristry business by planning product development; planning and organising appropriate and profitable distribution methods for the floristry business; planning and organising correct stock and staffing levels to meet current consumer needs and to meet production requirements of events; developing detailed production plans and job specifications for the realisation of innovative floristry products; organising own daily work activities and those of others to achieve deadlines for the quotation, design, production and display of floristry products.


Taking full responsibility for own job role in floristry sales, design and construction activities; prioritising day to day activities so that quotes, designs and floristry products are completed in a logical sequence and timely manner; evaluating own floristry designs; actively reviewing own performance, seeking and acting on guidance.


Proactively maintaining and updating knowledge of floristry industry trends and practices; actively seeking floristry industry professional development opportunities and taking responsibility for participating; supporting team members to learn.


Identifying the need for updated technologies which support quoting on, selling, designing and constructing floristry products; assessing, selecting and implementing new technologies; sourcing technology to meet special construction and display needs; providing skill development to use new technologies, safely using and maintaining computer systems and software and equipment that assist in sales, design and construction activities.