Diploma of Retail Management

This qualification provides skills and knowledge required by those who hold or wish to hold higher management positions. It applies to those who are providing support to senior management in a larger retail or wholesale outlet or being responsible for the management of a retail store or wholesale outlet.

This qualification is not suitable for an Australian Apprenticeship pathway.

Job roles

Individuals with this qualification are able to perform roles, such as:

a key management role management in a large retail or wholesale business

managing a small to medium retail group store or franchise outlet

managing an independent retail store

managing a wholesale outlet

Possible job titles include:

store manager

merchandise manager


sales manager



To achieve a Diploma of Retail Management, 9 units must be completed:

all 2 core units

7 elective units:

A minimum of 4 elective units must be selected from the Elective Units listed below.

A maximum of 3 elective units may be selected from another endorsed Training Package or accredited course. These must be units which first appear within a Diploma qualification in the parent Training Package.

Elective units must be additional to those already counted towards a lower level qualification within this Training Package.

In all cases selection of electives must be guided by the job outcome, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).


add topic SIRXFIN005A

Manage operations to budget

add topic SIRXMGT005A

Set strategic plans


Client and Customer Service

add topic SIRXCCS005A

Manage business customers

Cleaning and Maintenance

add topic SIRXCLM002A

Manage store facilities

Communication and Teamwork

add topic BSBADM502B

Manage meetings


add topic SIRXEBS001A

Acquire and retain online customers

add topic SIRXEBS002A

Manage retail brands online

add topic SIRXEBS004A

Select an e-business model


add topic BSBFIM501A

Manage budgets and financial plans

add topic SIRXFIN004A

Manage financial resources

add topic SIRXFIN006A

Manage prices



add topic BSBFRA501B

Establish a franchise operation

add topic BSBFRA502B

Manage a franchise operation

add topic BSBFRA503B

Manage establishment of new sites or regions

add topic BSBFRA504B

Manage relationships with franchisees

add topic BSBFRA505B

Manage closure of a franchise

Governance and Legal Compliance

add topic SIRXGLC002A

Establish compliance with legal and legislative requirements

Human Resources Management

add topic BSBLED501A

Develop a workplace learning environment

add topic BSBHRM502A

Manage human resource management information systems

add topic BSBWRK509A

Manage industrial relations

add topic BSBHRM506A

Manage recruitment selection and induction processes

add topic SIRXHRM001A

Administer human resources policy

add topic SIRXHRM002A

Recruit and select personnel

add topic TAADEL502A

Facilitate action learning projects

add topic TAATAS504A

Facilitate group processes

Computer Operations and ICT Management

add topic SIRXICT004A

Adopt mobile commerce applications to improve sales and service

Working in Industry

add topic BSBFLM501B

Manage personal work priorities and professional development


add topic SIRXINV004A

Buy merchandise

add topic SIRXINV005A

Control inventory

add topic SIRXINV006A

Develop purchasing strategies

Management and Leadership

add topic BSBMGT502B

Manage people performance

add topic BSBFLM505B

Manage operational plan

add topic BSBINM501A

Manage an information or knowledge management system

add topic BSBMKG502B

Establish and adjust the marketing mix

add topic BSBMGT502A

Manage people performance

add topic BSBSUS501A

Develop workplace policy and procedures for sustainability

add topic SIRXMGT004A

Analyse and communicate information

add topic SIRXMGT006A

Initiate and implement change


add topic SIRXMER004A

Manage merchandise and store presentation


Marketing and Public Relations

add topic BSBMKG501B

Identify and evaluate marketing opportunities

add topic BSBMKG502B

Establish and adjust the marketing mix

add topic BSBMKG608A

Develop organisational marketing objectives

add topic BSBMKG514A

Implement and monitor marketing activities

add topic SIRXMPR006A

Manage promotional activities

add topic SIRXMPR007A

Devise a strategic marketing plan

Occupational Health and Safety

add topic BSBOHS501B

Participate in the coordination and maintenance of a systematic approach to managing OHS

add topic BSBOHS502B

Participate in the management of the OHS information and data systems

add topic BSBOHS503B

Assist in the design and development of OHS participative arrangements

Product Management

add topic SIRXPRO003A

Review product or service performance

add topic SIRXPRO004A

Maximise product sales and market share

add topic SIRXPRO005A

Manage distribution processes

add topic SIRXPRO006A

Forecast product performance

add topic SIRXPRO007A

Improve supply and distribution chains

Quality and Innovation

add topic BSBMGT516A

Facilitate continuous improvement

add topic SIRXQUA002A

Lead a team to foster innovation

add topic SIRXQUA003A

Create an innovative work environment

add topic SIRXQUA004A

Set up systems that support innovation

add topic SIRXQUA006A

Benchmark and continuously improve operational quality

Risk Management and Security

add topic SIRXRSK004A

Control store security


add topic SIRXSLS008A

Develop a sales strategy

add topic SIRXSLS005A

Manage sales and service delivery

add topic SIRXSLS009A

Manage sales teams


    Not applicable.

Entry Requirements

Entry requirements

There are two alternative pathways for entry into the Diploma of Retail Management. The candidate must either:

1. Be recognised as competent, through a recognised training program or recognition process, against the following units of competency:


Communicate in the workplace


Work effectively in a retail environment

Plus one of the following:


Coordinate interaction with customers; or


Build relationships with customers


2. Have sufficient relevant wholesale or retail employment experience. A current or previous job role that involves or has involved the application of the above competencies, would be a satisfactory indicator for entry. A determination need not involve a formal process of measuring, evaluating or recording performance against the units of competency. Examples of evidence to support a determination could include:

job descriptions and references from current or past employers

an entry interview to determine what competencies have been applied in the wholesale or retail environment in a paid or voluntary capacity.

Licensing Information

Not applicable.

Employability Skills


SIR50107 Diploma of Retail Management

The following table contains a summary of the employability skills required by the retail or wholesale industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill

Industry/enterprise requirements for this qualification include:


Negotiate effectively with business suppliers, team members and other managers on business requirements, values, directions and day-to-day operational matters. Research, read, analyse and communicate workplace information to team members and other managers. Write reports and complete business documentation in the context of the job role.


Lead a retail or wholesale business team; mentoring and supporting team members in the context of a store or business management role. Effectively participate in wider retail or wholesale business supervisory/management teams and networks; working independently to complete own tasks and also supporting other managers and team members where appropriate.

Problem solving

Apply strategic thinking to solve a range of operational retail or wholesale business problems; individually or in the context of a wider team management structure. Evaluate ideas in the context of practical business application and anticipate the implications and consequences of decisions. Review results and provide feed back to relevant team members and external customers.

Initiative and enterprise

Create an operational business team customer service and continuous improvement environment across all performance areas. Provide positive feedback, encourage team to do things better and be personally receptive to team members innovative ideas. Translate ideas into action by creating a framework for practical implementation and review.

Planning and organising

Establish and communicate clear goals and deliverables for self and team members within the context of organisation objectives and the current business situation; and coordinate resources to ensure that work is carried out according to timelines and priorities. Coordinate and or implement changes arising from continuous improvement processes.


Understand how own personal job role fits into the context of the wider business values and directions. Work within a retail or wholesale business culture by practising customer focussed and inclusive behaviour, effective management of personal presentation, and time; and efficiently prioritise, delegate and complete tasks. Maintain own knowledge of the job role, review own performance, actively seek and build effective professional networks and act upon advice and guidance.


Identify personal strengths and weaknesses in the context of the job role and recognise how to personally learn best. Seek opportunities for formal education in the context of a current role or future retail job opportunities. Accept opportunities to learn new ways of doing things and share knowledge and skills with other managers and team members.


Adapt to new business related technology skill requirements and select and use retail or other information and communications technology where relevant, to support business operations and planning in the context of key business performance objectives and personal job role

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the retail and wholesale industries in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.