Diploma of Retail Management

This qualification provides the skills and knowledge required by those who hold or wish to hold higher management positions. It applies to those who are providing support to senior management in a larger retail or wholesale outlet or who are responsible for managing a retail store or wholesale outlet.

Job roles

Individuals with this qualification are able to perform roles, such as:

manage a large retail or business-to-business enterprise

manage a small to medium sized retail group store or franchise outlet

manage an independent retail store

manage a business-to-business outlet.

Possible job titles

store manager

merchandise manager


sales manager

area/regional manger


9 units must be completed:

2 core units

7 elective units:

a minimum of 4 units must be selected from the elective unit list below, 3 of which must be coded SIR

a maximum of 3 units may be selected from any relevant Training Package or accredited course first packaged at AQF level 4, 5 or 6.

The choice of elective units must be guided by the core function or role of the current or intended work environment, local industry requirements, and the characteristics of the AQF level of this qualification.

Units chosen from other Training Packages must not duplicate units selected from or available in SIR07 V3 Retail Services Training Package.

Core units

add topic SIRXFIN005A

Manage operations to budget

add topic SIRXSLS009A

Manage sales teams

Elective units

Cleaning and Maintenance


Manage store facilities

Client and Customer Service


Manage business customers


add topic BSBADM502B

Manage meetings

Computer Operations and ICT Management


Adopt mobile commerce applications to improve sales and service


add topic SIRXEBS001A

Acquire and retain online customers

add topic SIRXEBS002A

Manage retail brands online

add topic SIRXEBS004A

Select an e-business model


add topic BSBFIM501A

Manage budgets and financial plans

add topic SIRXFIN004A

Manage financial resources

add topic SIRXFIN006A

Manage prices


add topic BSBFRA501B

Establish a franchise operation

add topic BSBFRA502B

Manage a franchise operation

add topic BSBFRA503B

Manage establishment of new sites or regions

add topic BSBFRA504B

Manage relationships with franchisees

add topic BSBFRA505B

Manage closure of a franchise

Governance and Legal Compliance


Establish business legal and legislative requirements

Human Resource Management

add topic BSBHRM502A

Manage human resources management information systems

add topic BSBHRM504A

Manage workforce planning

add topic BSBHRM506A

Manage recruitment selection and induction processes

add topic BSBLED501A

Develop a workplace learning environment

add topic BSBWRK509A

Manage industrial relations

add topic SIRXHRM001A

Administer human resources policy

add topic SIRXHRM002A

Recruit and select personnel


add topic SIRXINV005A

Control inventory

add topic SIRXINV006A

Develop purchasing strategies


Manage retail merchandise


Manage suppliers

Management and Leadership

add topic BSBINM501A

Manage an information or knowledge management system

add topic BSBMGT502B

Manage people performance

add topic BSBMGT515A

Manage operational plan

add topic BSBMGT516C

Facilitate continuous improvement

add topic BSBSUS501A

Develop workplace policy and procedures for sustainability

add topic SIRXMGT004A

Analyse and communicate information

add topic SIRXMGT005A

Set strategic plans

add topic SIRXMGT006A

Initiate and implement change


Manage staff through change


Plan and prepare for business sustainability


Manage diversity within the business

Marketing and Public Relations

add topic BSBMKG501B

Identify and evaluate marketing opportunities

add topic BSBMKG502B

Establish and adjust the marketing mix

add topic BSBMKG514A

Implement and monitor marketing activities

add topic BSBMKG608A

Develop organisational marketing objectives

add topic SIRXMPR006A

Manage promotional activities

add topic SIRXMPR007A

Devise a strategic marketing plan



Manage store presentation and pricing

Product Management

add topic SIRXPRO003A

Review product or service performance

add topic SIRXPRO005A

Manage distribution processes

add topic SIRXPRO006A

Forecast product performance

add topic SIRXPRO007A

Improve supply and distribution chains


Maximise product sales and market share

Quality and Innovation

add topic SIRXQUA002A

Lead a team to foster innovation

add topic SIRXQUA003A

Create an innovative work environment

add topic SIRXQUA004A

Set up systems that support innovation

add topic SIRXQUA006A

Benchmark and continuously improve operational quality

Risk Management and Security


Control store security


add topic SIRXSLS008A

Develop a sales strategy


Manage sales and service delivery

Work Health and Safety

add topic BSBOHS501B

Participate in the coordination and maintenance of a systematic approach to managing OHS

add topic BSBOHS502B

Participate in the management of the OHS information and data systems

add topic BSBOHS503B

Assist in the design and development of OHS participative arrangements

Working in Industry

add topic BSBWOR501B

Manage personal work priorities and professional development


    This qualification is not appropriate for VET in Schools (VETiS) delivery.

    Pathways from the qualification

    After achieving SIR50112 Diploma of Retail Management, individuals may undertake:

    SIR80112 Vocational Graduate Certificate in Retail Leadership.

Entry Requirements

To undertake this qualification, individuals would be required to have retail management experience in roles, such as:

managing store presentation and pricing

leading and managing people

providing a safe working environment.

Examples of evidence of retail management experience may include:

job descriptions and references from current or past employers

an entry interview to determine retail supervision experience.

Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this qualification at the time of endorsement.

Employability Skills


The following table contains a summary of the employability skills as identified by the retail industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the business-to-business industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.

Employability skill

Industry/enterprise requirements for this qualification include:


negotiate effectively with business suppliers, team members and other managers on business requirements, values, directions and day-to-day operational matters

research, read, analyse and communicate workplace information to team members and other managers

write reports and complete business documentation in the context of the job role


lead a retail or wholesale business team, mentoring and supporting team members in the context of a store or business management role

participate in wider retail or wholesale business supervisory or management teams and networks, working independently to complete own tasks and also supporting other managers and team members where appropriate


apply strategic thinking to solve a range of operational retail or wholesale business problems, individually or in the context of a wider team management structure

evaluate ideas in the context of practical business application and anticipate the implications and consequences of decisions

review results and provide feedback to relevant team members and external customers

Initiative and enterprise

create an operational business team customer service and continuous improvement environment across all performance areas

provide positive feedback, encourage team to do things better and be personally receptive to team members’ innovative ideas

translate ideas into action by creating a framework for practical implementation and review

Planning and organising

establish and communicate clear goals and deliverables for self and team members in the context of organisational objectives and the current business situation

coordinate resources to ensure that work is carried out according to timelines and priorities


understand how own job role fits into the context of the wider business values and directions

work within a retail or wholesale business culture by practising customer-focused and inclusive behaviour

manage personal presentation and time

prioritise, delegate and complete tasks

maintain own knowledge of the job role, review own performance, actively seek and build effective professional networks and act on advice and guidance


identify personal strengths and weaknesses in the context of the job role and recognise how to personally learn best

seek opportunities for formal education in the context of a current role or future retail job opportunities

accept opportunities to learn new ways of doing things and share knowledge and skills with other managers and team members


adapt to new business-related technology skill requirements and select and use retail or other information and communications technology where relevant to support business operations and planning in the context of key business performance objectives and personal job role