Diploma of Visual Merchandising

This qualification provides skills and knowledge required by those who hold or wish to hold positions as specialist visual merchandisers in the retail industry. It applies to those who are working as a member of a retail national, state or store-based visual merchandising team; working in a business that designs and installs visual merchandising displays in the exhibition industry; or are self employed as a freelance visual merchandiser.

This qualification is not suitable for an Australian Apprenticeship pathway.

Job roles

Individuals with this qualification are able to perform roles, such as:

retail store visual merchandiser

visual merchandising team leader/manager

exhibition or event display merchandiser

photographic stylist

freelance visual merchandiser.

Possible job titles include:

visual merchandiser

visual merchandise team manager

exhibition/event display designer

photographic stylist.



To achieve a Diploma of Visual Merchandising, 32 units must be completed:

all 26 core units

6 elective units.

A minimum of 5 elective units must be selected from the General Elective Units listed below.

A maximum of 5 elective units may be selected from another endorsed Training Package or accredited course. This must be a unit which first appears within a Diploma qualification in the parent Training Package, and which is related to an arts, design or business area appropriate to the workplace context.

Elective units must be additional to those already counted towards a lower level qualification within this Training Package.

In all cases selection of electives must be guided by the job outcome, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).


add topic CUFMEM14A

Create, manipulate and incorporate 2D graphics

add topic CUVDES01A

Apply colour theory in response to a brief

add topic CUVDES02A

Apply the design process to 2-dimensional work in response to a brief

add topic CUVDES03A

Apply the design process to 3-dimensional work in response to a brief

add topic CUVDSP04A

Research and apply the history of design to design practice

add topic CUVVSP11A

Apply techniques to produce digital images

add topic SIRRIND001A

Work effectively as a visual merchandiser

add topic SIRRMER005A

Produce retail visual illustrations

add topic SIRRMER006A

Manufacture visual merchandising support structures

add topic SIRRMER007A

Apply lettering

add topic SIRRMER008A

Produce working drawings

add topic SIRRMER009A

Produce perspective drawings, plans and elevations

add topic SIRRMER010A

Design, construct and maintain props and merchandisers

add topic SIRRMER011A

Develop concept visuals

add topic SIRRMER012A

Maintain display lighting and brief lighting designers

add topic SIRRMER013A

Design and produce store plans and floor layouts

add topic SIRRMER015A

Design merchandisers

add topic SIRXCOM001A

Communicate in the workplace

add topic SIRXMER003A

Monitor in-store visual merchandising display

add topic SIRXMER004A

Manage merchandise and store presentation

add topic SIRXMER006A

Present products

add topic SIRXMER007A

Demonstrate merchandising and category presentation skills

add topic SIRXMPR001A

Profile a retail market

add topic SIRXOHS001A

Apply safe working practices

add topic SIRXOHS002A

Maintain store safety

add topic SIRXQUA002A

Lead a team to foster innovation


Computer Operations and ICT Management

add topic CUFMEM06A

Design a multimedia product

add topic CUVCRS03A

Produce computer aided drawings

add topic CUVPHI05A

Use a 35mm SLR camera or digital equivalent

Human Resources Management

add topic SIRXHRM001A

Administer human resources policy


add topic BSBSMB404A

Undertake small business planning

add topic SIRXMGT003A

Lead and manage people


add topic SIRRMER014A

Manage visual merchandising projects

add topic SIRRMER016A

Style merchandise for photography

add topic SIRRMER017A

Design and produce merchandising and in-store presentations

add topic SIRRMER018A

Develop and apply strategies for merchandising and corporate presentation

add topic SIRRMER019A

Present design concepts

add topic SIRRMER020A

Create and implement exhibition space

Occupational Health and Safety

add topic SIRXOHS003A

Provide a safe working environment

Marketing and Public Relations

add topic BSBADV512A

Develop an advertising strategy and brief

Working in Industry

add topic BSBWOR501A

Manage personal work priorities and professional development


    Not applicable.

Entry Requirements

Entry requirements

There are no prerequisites for entry to this qualification.

Licensing Information

Not applicable.

Employability Skills


SIR50207 Diploma of Visual Merchandising

The following table contains a summary of the employability skills required by the retail industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill

Industry/enterprise requirements for this qualification include:


Effectively and responsively negotiate and share information with relevant personnel within the framework of a retail enterprise structure and culture. Receive and interpret verbal, written and diagrammatic briefs and requests that inform the design, planning and implementation of visual merchandising concepts.


Participate in visual merchandising teams; working independently to complete projects/tasks. Work as a team member on store display projects and promotions with other visual merchandising team members and/or the wider retail store team. Support and encourage other team members design ideas and use sound interpersonal communication to build trust and respect within the team. Lead visual merchandising project teams; mentoring and supporting other team members.

Problem solving

Implement retail enterprise visual merchandising standards to create displays, adjusting planning to take account of individual store design, available floor space and stock availability; and responding to instructions, information and feedback supplied by relevant line managers and store staff. Compare and evaluate sales turnover before and after remerchandising given areas.

Initiative and enterprise

Regularly suggest and implement approaches to visual merchandising projects that enhance achievement of current enterprise/industry visual merchandising design standards in a safe and cost effective manner. Develop and implement merchandising ideas for boutique promotions at local store level. Regularly and actively research key competitors visual merchandising approach and latest local and international trends in store and exhibition design and display.

Planning and organising

Work to implement visual merchandising standards that contribute to an increase in overall store turnover. Set clear goals for implementing enterprise visual merchandise standards and identify resource requirements and required timelines to achieve outcomes within budget. Work with sales and logistics staff to collect, manage and interpret information on availability of display stock and fixtures needed to plan and organise a display instillation.


Evaluate and monitor own contribution and responsibilities in the achievement of enterprise goals. Establish and follow own work plans and schedules within the context of the work team. Accept responsibility for achieving self directed visual merchandising project/task outcomes. Actively seek feedback and guidance from line manager/s in relation to work quality, personal performance and organisational policies and procedures. Monitor own displays for increased customer interest in and improved sales turnover of displayed stock.


Regularly and actively research key competitors visual merchandising approach and latest local and international trends in store and exhibition design and display. Seek and share workplace information product knowledge and design expertise with other team members. Use the internet to research the latest developments in retail visual merchandising


Access and safely use a variety of design, word processing, presentation and D Cal lettering software applications as relevant to the project and task.

Develop and verbally present design ideas along with concept visuals that may also include simple sketch designs, illustrations and/or hand or computer developed working drawings and/or 2/3 dimensional rendered concept models of designs; to inform and effectively negotiate with clients in response to a design brief.