This qualification reflects the role of individuals who use sound knowledge of event management processes and a broad range of skills to coordinate event operations. They operate independently and make operational event management decisions.
Events are diverse in nature and this qualification provides a pathway to work in events in a range of industries including the tourism and travel, hospitality, sport, cultural and community sectors.
These may be event management companies, event venues, or organisations that organise their own events. Work could be undertaken in an office environment where the planning of events takes place, on-site at venues where events are staged or a combination of both.
Possible job titles include:
event sales coordinator
in-house meetings coordinator
20 units must be completed:
9 core units
11 elective units, consisting of:
7 from the elective list below
4 from the list below, elsewhere in this SIT12 Training Package, any other Training Package or accredited course.
The selection of electives must be guided by the job outcome sought, local industry requirements and the complexity of skills appropriate to the AQF level of this qualification.
SITXCCS401 Enhance the customer service experience
SITXEVT301 Access information on event industry operations
SITXEVT503 Manage event staging components
SITXFIN402 Manage finances within a budget
SITXHRM402 Lead and manage people
SITXMGT401 Monitor work operations
SITXMGT501 Establish and conduct business relationships
SITXMGT502 Manage projects
SITXWHS301 Identify hazards, assess and control safety risks
SITXMPR401 Coordinate production of brochures and marketing materials
SITXMPR404 Coordinate marketing activities
SITXMPR501 Obtain and manage sponsorship
This qualification is suitable for an Australian Apprenticeship pathway.
Pathways into the qualification
It is strongly recommended that those entering this qualification possess a Certificate III qualification or vocational experience in events, or fields such as business, creative industries, hospitality, sport, tourism or travel. However this is not mandatory.
Pathways from the qualification
After achieving SIT50212 Diploma of Events, individuals could further their vocational or higher education through SIT60212 Advanced Diploma of Events, advanced diploma or degree programs in business management, creative industries, events, hospitality, sport, tourism or travel.
There are no entry requirements for this qualification.
No licensing, legislative, regulatory or certification requirements apply to this qualification at the time of endorsement.
Industry/enterprise requirements for this qualification include:
Consulting with customers to elicit feedback and ideas on operational and service issues; providing briefings to internal and external event team members on event plans, operations and staging procedures; communicating work team goals for the operation of specific events; consulting with team members about event planning and staging practices; discussing supply options and negotiating purchases with suppliers, staging contactors or venues; writing clear and concise event planning documentation and operational procedures.
Initiative and enterprise
Generating ideas to improve event products, services, operational practices and efficiency; assessing options and suggesting a range of new products and services; monitoring and evaluating financial performance of events and developing ideas for improvement; engaging internal and external event team members in discussions and encouraging innovative ideas.
Developing and maintaining knowledge required to make a range of operational decisions for planning and staging events; proactively maintaining and updating knowledge of event industry practices, trends products, services and suppliers; taking responsibility for own professional development; implementing training practices for event team members; supporting team members to learn.
Planning and organising
Collecting analysing and collating complex information to plan all operational aspects of events; implementing and monitoring plans, procedures and business practices for staging events; determining and monitoring operational priorities, deadlines and resource requirements for effective execution of events; actively participating in continuous improvement processes for operational and service efficiency.
Responding effectively to event planning and staging issues requiring immediate resolution; considering systematic operational or service failures and developing solutions; taking ultimate responsibility for resolving escalated event planning and staging complaints and problems; evaluating event team feedback on operational or service problems and implementing suggestions for improvement; monitoring and evaluating the effectiveness of solutions.
Knowing the primary components of laws that specifically relate to the events industry; implementing operational compliance practices for events; operating independently, reviewing own work performance and proactively seeking feedback and advice on event coordination skills; taking responsibility for the operational management of events and a range of business activities including budget management, team leadership and customer service.
Using the social and cultural diversity of team members to advantage service delivery to diverse customers; planning work operations to take account of team member strengths; implementing work team goals and teamwork practices; providing training, coaching and advice for effective teamwork; seeking feedback from team members on operational practices, policies, procedures and service efficiency; motivating and leading event teams.
Selecting and using technologies used in the events industry to support event coordination activities; understanding, assessing and providing feedback on the operating capacity of technologies required to manage the operational, sales and service activities of the events business; implementing skill development activities required for new business technologies.