- BSBCMM401A - Make a presentation
Make a presentation
This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.
Elements and Performance Criteria
1. Prepare a presentation
1.1. Plan and document presentation approach and intended outcomes
1.2. Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3. Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4. Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5. Select techniques to evaluate presentation effectiveness
2. Deliver a presentation
2.1. Explain and discuss desired outcomes of the presentation with the target audience
2.2. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
2.4. Use persuasive communication techniques to secure audience interest
2.5. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6. Summarise key concepts and ideas at strategic points to facilitate participant understanding
3. Review the presentation
3.1. Implement techniques to review the effectiveness of the presentation
3.2. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented
culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities
facilitation and presentation skills to communicate central ideas of a message in an informative and engaging manner, and to utilise verbal and non-verbal techniques to sustain participant engagement
literacy skills to prepare presentation information and to write in a range of styles for different target audiences.
data collection methods that will support review of presentations
key provisions of relevant legislation from all forms of government that may affect aspects of business operations, such as:
codes of practice
occupational health and safety
principles of effective communication
range of presentation aids and materials available to support presentations.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
preparation, delivery and evaluation of the effectiveness of at least two presentations related to the candidate's occupation or area of interest
knowledge of the principles of effective communication.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment, documentation and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
demonstration of preparation, delivery and evaluation of a presentation
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations
review of selected presentation aids, materials and techniques
review of briefing provided for others involved in the presentation
evaluation of techniques implemented to review the effectiveness of the presentation.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other general administration units.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Presentation strategies may involve:
group and/or pair work
simulations and role-play
Presentation format and delivery methods may include:
direct marketing copy
public relations copy
Characteristics may include:
cultural and language background
educational background or general knowledge
language, literacy and numeracy needs
previous experience with the topic
Presentation aids and materials may include:
computer simulations and presentations
diagrams, charts and posters
video and audio recordings
Presentation techniques may include:
signature elements such as:
use of a guest speaker
use of black and white
use of colour
use of humour
Techniques to evaluate presentation effectiveness may include:
focus group interviews
one-on-one interviews with participants and other personnel involve in the presentation
written feedback provided by participants
Communication - Interpersonal Communication
This unit contains employability skills.