• BSBEBU501A - Investigate and design e business solutions

Investigate and design e business solutions

This unit describes the performance outcomes, skills and knowledge required to evaluate e business models and strategies, and to incorporate the results of these evaluations into the design of an e business solution.


This unit applies to individuals who possess skills and knowledge in a specialist business area, as well as knowledge of software and other technologies. They apply these skills and knowledge in the evaluation, selection and implementation of new strategies for business, which incorporate e business solutions. They may be managers responsible for overseeing these tasks as well as technical or other knowledge experts.


Not applicable

Elements and Performance Criteria



1. Investigate e business opportunities

1.1. Undertake a competitive analysis to determine the likely impact new capabilities will have on industry sectors and competitors

1.2. Complete and assess value chain analysis to identify processes and relationships that may benefit from the adoption of ebusiness solutions

1.3. Identify threats and opportunities to ebusiness implementation and evaluate potential contributions to the business

1.4. Conduct resource analysis to identify cost and revenue implications in developing opportunities

1.5. Identify and evaluate legal and ethical issues relating to ebusiness opportunities

2. Evaluate e business models

2.1. Identify and analyse business-to-business, business-to-consumer, intra-organisational ebusiness applications and ebusiness models

2.2. Rank compatible ebusiness models in terms of their strengths and weaknesses, considering resourcing, technical and security requirements of each

2.3. Assess cost implications of implementation of ebusiness models

2.4. Determine an ebusiness model most appropriate in relation to business plan

3. Design an e business

3.1. Formulate purpose, objectives and values for the ebusiness

3.2. Identify target market, and value chain structure in accordance with chosen ebusiness model

3.3. Identify and obtain technical needs and expertise required to implement ebusiness model

3.4. Investigate and develop plan to address culture change issues to manage transition to an ebusiness

4. Implement an e business strategy

4.1. Develop policies and guidelines to support customers, supply chain and staff to ensure successful implementation

4.2. Monitor performance of business goals and adjust policies and procedures to respond to changing needs of customers, staff and supply chain

4.3. Review ebusiness systems and models, seeking feedback from users and personnel responsible for ebusiness implementation

4.4. Incorporate evaluation results and feedback to improve future ebusiness strategies

Required Skills

Required skills

analytical and problem-solving skills to assess information and apply to identified business needs

communication skills to collaborate with technical experts and other staff

literacy skills to identify and interpret market and product information.

Required knowledge

features of a range of software and hardware systems

key provisions of relevant legislation from all forms of government that may affect aspects of business operations, such as:

anti-discrimination legislation

ethical principles

codes of practice

privacy laws


occupational health and safety

organisational policies and procedures relating to the systems, products and/or service being worked with.

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

evaluation of ebusiness opportunities involving new business models and not simply electronic versions of existing businesses

rationale and supporting evidence for choice of ebusiness solution

knowledge of relevant legislation.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and networked computers

documentation relating to analysis and strategies/policies for implementation.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

review of authenticated documents from the workplace or training environment

demonstration of techniques in a workplace or simulated environment.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBEBU502A Implement ebusiness solutions

IT use units.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

New capabilities may include:

24-hour operation

automated marketing efforts


distribution channel

global reach

online customer service

online inventory

online payments

online purchasing

online sales systems

supply chain

Value chain analysis may include:

an analysis of a series of primary activities, such as:

inbound logistics

marketing and sales


outbound logistics

service support

and their support activities, such as:

business infrastructure

human resources management


technological development

Processes and relationships may include:

customer service

delivery of core services

delivery of government services

delivery of products

development of new products, services and markets

organisational structures

trading communities

Threats and opportunities may include:

business to government (B2G) opportunities where ebusiness is conducted between an enterprise and the government

business-to-business (B2B) opportunities where ebusiness is conducted between companies

business-to-consumer (B2C) opportunities where ebusiness is conducted between an enterprise and a customer

competition legislation

disintermediation threats/opportunities where the role of 'middlemen' or other middle supply chain elements is reduced or made redundant as newer more efficient supply chain technologies are implemented

infrastructure requirements: disaster recovery, failsafe systems

internal business opportunities that improve productivity utilising ebusiness development

re-intermediation opportunities, where ebusiness creates new value between producers and consumers

risk management: payments, fraud etc.

Contributions to the business may include:

effect on:

customer satisfaction ratings


market share


return on investment


staff morale i.e. using efficient technologies to enhance workplace

staff productivity and professional development

Business-to-business may include:

involves ebusiness between organisations

may be B2G (business to government)

Business-to-consumer may include:

involves ebusiness between an enterprise and a customer

E-business models may include:

aggregator models

collaboration partners

competitor cooperation model







information brokers

micro-payments business model

multilevel marketing


tender services

third party marketplaces

trust services

value chain integrators

value chain service providers

virtual community

web rings

Technical needs and expertise may include:

advice on existing business strategy and base business versus growth business

advice on staffing arrangements

advice on technology issues/compatibility

banking information for electronic funds transfer

contact person

feedback loops

new protocols relating to legal or security issues for ebusiness

open and international standards e.g. EAN.UCC or UN/EDIFACT

personal identification and password for online access to business processes e.g. purchasing or supply

Policies and guidelines may include:

business ethics


electronic communication

fraud prevention and detection

human resources management

information management

intellectual property

legal issues e.g. jurisdiction, contract validity, taxation


performance management


risk management



Information and Communications Technology - E Business

Employability Skills

This unit contains employability skills.

Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.