• CUVIND501A - Maintain and apply creative arts industry knowledge

Maintain and apply creative arts industry knowledge

This unit describes the performance outcomes, skills and knowledge required to maintain industry knowledge and manage own professional practice within the creative arts industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


This unit addresses the research, analysis, application and maintenance of information relevant to work roles within the creative arts industry. It involves industry structures and operations, employment obligations and opportunities, industry trends and emerging technologies and industry laws and regulations. The unit also addresses effective monitoring and participation in industry networks.

This unit underpins effective performance within the creative arts industry sectors and requires an advanced application of creative arts industry knowledge. The basic and intermediate application of creative arts industry knowledge is addressed in the following units:

CUFIND201A Develop and apply creative arts industry knowledge



Elements and Performance Criteria



1 Research and apply industry information.

1.1 Research the structure and operation of the creative arts industries using appropriate sources.

1.2 Research employment obligations and opportunities within the creative arts industries using appropriate sources.

1.3 Monitor trends and emerging technologies within the creative arts industries using appropriate sources.

1.4 Research laws and regulations affecting the creative arts industries using appropriate sources.

1.5 Analyse, critique and share industry information with relevant personnel to assist own decision making and contingency planning.

1.6 Evaluate currency/credibility of information sources and ensure research scope is sufficiently broad.

1.7 Maintain accurate and comprehensive details of information sources.

2 Maintain effective industry networks.

2.1 Participate in networks and associations to maintain high standards of professional practice.

2.2 Use network strategies to establish and maintain relationships that enhance own professional practice.

2.3 Maintain dialogue with networks to maximise industry contacts and ensure currency/credibility of industry knowledge.

2.4 Communicate benefits of network participation with relevant personnel.

3 Enhance professional practice.

3.1 Seek feedback from relevant personnel to identify professional development opportunities.

3.2 Participate in professional development activities to improve work performance and ensure currency of industry knowledge.

3.3 Use industry affiliations and strategic alliances to support and maintain professional practice.

Required Skills

Required skills:

communication skills sufficient to:

obtain and interpret information to ensure currency of work practice

share industry information with colleagues and peers

work effectively in a team and acknowledge cultural protocols

learning skills sufficient to:

identify opportunities to maintain and enhance industry knowledge

identify own knowledge and information needs

seek feedback/integrate constructive advice into own professional practice

literacy skills sufficient to read and understand industry information/terminology

numeracy skills sufficient to interpret relevant technical data

planning and organising skills sufficient to monitor own work and introduce strategies to improve performance

technology skills sufficient to access/download industry information.

Required knowledge:

detailed understanding of the following areas and how they apply to day-to-day work activities (in relation to the particular creative arts industry sector in which knowledge is being assessed):

industry structure and operation

employment obligations and opportunities

laws and regulations

trends and emerging technologies

broad knowledge of key creative arts industry terminology

copyright, moral rights, intellectual property and legislation and their impact on the creative arts industry

etiquette and ethics as they apply to the creative arts industry

impact of convergence in the creative arts industry

nature, role and functions of unions and employer associations, including rights and responsibilities of employers and employees

occupational health and safety requirements relevant to particular work contexts

sources of information on the creative arts industry and ways of maintaining current industry knowledge.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

Evidence of the following is essential:

ability to research, analyse, critique and apply industry information

ability to maintain effective industry networks

ability to enhance professional practice.

This unit applies to a range of creative arts industry sectors. The focus of assessment will therefore depend on the industry sector involved. Assessment must be customised to meet the needs of the particular industry sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range statement, which apply to the chosen context.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of relevant and current creative arts industry information materials

access to an appropriate environment to enhance professional practice

access to appropriate technology to research and apply creative arts industry information

access to relevant creative arts industry networks (including opportunity for collaboration)

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

case studies to assess candidate's ability to research industry information and apply knowledge to different contexts and situations

direct observation of candidate analysing, critiquing and sharing industry information

problem solving activities to assess candidate's critical thinking skills

oral or written questioning to assess knowledge of technical/context issues that impact professional practice in a given industry context.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. It should be noted that this unit underpins effective performance in all creative arts industry work practices, and as such could be assessed in conjunction with other operational and technical units at an equivalent level.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Structure and operation may include:

economic, historical and social significance of the creative arts industry

creative arts industry sectors and their products, services, revenue flow and interrelationships

local, regional, national and international creative arts enterprises

major industry bodies and associations

markets and distribution channels for products and services

prominent creative arts practitioners and practices

relationship with other industries

working arrangements within the industry.

Creative arts industries may include:


film, television, radio and interactive digital media

museums and library services


visual arts craft and design.

Appropriate sources may include:

attending creative arts industry events (community activities, conferences, conventions, exhibitions, expositions, festivals, functions, performances, trade fairs)

electronic/print media (articles, journals, magazines, news, reviews, subscriptions)

government publications (legislation, policy and procedures manuals)

industrial relations publications (bulletins, letters, magazines, newsletters)

industry publications (induction kits, information sheets, reference books, technical publications)


libraries and archives (text, film, video, sound, graphic)

lifestyle and contemporary issues magazines

museums, galleries and studios

peak copyright organisations

personal observations and experience

professional competitions and awards

professional development activities (conferences, master classes, seminars, symposiums, training programs, workshops)

retail/wholesale suppliers of products and services.

Employment obligations and opportunities may include:

career opportunities and career paths

codes of conduct and codes of ethics

employer bodies and professional associations

employment conditions

employment contracts and job descriptions

industrial relations issues

roles, responsibilities and employment rights of individuals and contracted freelance workers

union membership.

Trends and emerging technologies may include:

advances in any type of equipment or technology used within the industry

changing nature of the marketplace (including marketing/production of products and services)

cultural protocols

funding policies

government initiatives

historical, emerging and predicted trends

importing and exporting issues

industrial relations

industry contraction and/or expansion

insurance issues

likely effects of new technology on current work practices and structure of the industry

sources of technical advice and support

taxation issues

ways of upgrading skills to allow for the use of new technology.

Laws and regulations may include:


consumer protection

contempt of court and parliament

copyright, moral rights, intellectual property, licensing and royalty


duty of care

environmental issues

equal employment opportunity

importing and exporting

industrial relations laws and awards




occupational health and safety


privacy legislation

racial vilification



Relevant personnel may include:


artist managers


community representatives

copyright/legal representatives

current industry practitioners

employee association (union) representatives

industry association representatives

industry managers


professionals from allied areas

speakers at conferences and seminars.

Networks and associations may include:

advisory committees

chambers of commerce

community organisations

government agencies

industry sector committees

lobby groups

local councils

professional industry associations

project specific consultative/reference groups

specific interest or support groups



work teams.

Network strategies may include:

association membership

conference participation

distributing materials

individual marketing

maintaining regular contact

seminar attendance

society membership.


Not Applicable

Competency Field

Professional Practice - Industry Context

Employability Skills

This unit contains employability skills.

Licensing Information

Refer to Unit Descriptor