- CUVIND501A - Maintain and apply creative arts industry knowledge
Maintain and apply creative arts industry knowledge
This unit addresses the research, analysis, application and maintenance of information relevant to work roles within the creative arts industry. It involves industry structures and operations, employment obligations and opportunities, industry trends and emerging technologies and industry laws and regulations. The unit also addresses effective monitoring and participation in industry networks.
This unit underpins effective performance within the creative arts industry sectors and requires an advanced application of creative arts industry knowledge. The basic and intermediate application of creative arts industry knowledge is addressed in the following units:
CUFIND201A Develop and apply creative arts industry knowledge
Elements and Performance Criteria
1 Research and apply industry information.
1.1 Research the structure and operation of the creative arts industries using appropriate sources.
1.2 Research employment obligations and opportunities within the creative arts industries using appropriate sources.
1.3 Monitor trends and emerging technologies within the creative arts industries using appropriate sources.
1.4 Research laws and regulations affecting the creative arts industries using appropriate sources.
1.5 Analyse, critique and share industry information with relevant personnel to assist own decision making and contingency planning.
1.6 Evaluate currency/credibility of information sources and ensure research scope is sufficiently broad.
1.7 Maintain accurate and comprehensive details of information sources.
2 Maintain effective industry networks.
2.1 Participate in networks and associations to maintain high standards of professional practice.
2.2 Use network strategies to establish and maintain relationships that enhance own professional practice.
2.3 Maintain dialogue with networks to maximise industry contacts and ensure currency/credibility of industry knowledge.
2.4 Communicate benefits of network participation with relevant personnel.
3 Enhance professional practice.
3.1 Seek feedback from relevant personnel to identify professional development opportunities.
3.2 Participate in professional development activities to improve work performance and ensure currency of industry knowledge.
3.3 Use industry affiliations and strategic alliances to support and maintain professional practice.
communication skills sufficient to:
obtain and interpret information to ensure currency of work practice
share industry information with colleagues and peers
work effectively in a team and acknowledge cultural protocols
learning skills sufficient to:
identify opportunities to maintain and enhance industry knowledge
identify own knowledge and information needs
seek feedback/integrate constructive advice into own professional practice
literacy skills sufficient to read and understand industry information/terminology
numeracy skills sufficient to interpret relevant technical data
planning and organising skills sufficient to monitor own work and introduce strategies to improve performance
technology skills sufficient to access/download industry information.
detailed understanding of the following areas and how they apply to day-to-day work activities (in relation to the particular creative arts industry sector in which knowledge is being assessed):
industry structure and operation
employment obligations and opportunities
laws and regulations
trends and emerging technologies
broad knowledge of key creative arts industry terminology
copyright, moral rights, intellectual property and legislation and their impact on the creative arts industry
etiquette and ethics as they apply to the creative arts industry
impact of convergence in the creative arts industry
nature, role and functions of unions and employer associations, including rights and responsibilities of employers and employees
occupational health and safety requirements relevant to particular work contexts
sources of information on the creative arts industry and ways of maintaining current industry knowledge.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit
Evidence of the following is essential:
ability to research, analyse, critique and apply industry information
ability to maintain effective industry networks
ability to enhance professional practice.
This unit applies to a range of creative arts industry sectors. The focus of assessment will therefore depend on the industry sector involved. Assessment must be customised to meet the needs of the particular industry sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range statement, which apply to the chosen context.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of relevant and current creative arts industry information materials
access to an appropriate environment to enhance professional practice
access to appropriate technology to research and apply creative arts industry information
access to relevant creative arts industry networks (including opportunity for collaboration)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
case studies to assess candidate's ability to research industry information and apply knowledge to different contexts and situations
direct observation of candidate analysing, critiquing and sharing industry information
problem solving activities to assess candidate's critical thinking skills
oral or written questioning to assess knowledge of technical/context issues that impact professional practice in a given industry context.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. It should be noted that this unit underpins effective performance in all creative arts industry work practices, and as such could be assessed in conjunction with other operational and technical units at an equivalent level.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Structure and operation may include:
economic, historical and social significance of the creative arts industry
creative arts industry sectors and their products, services, revenue flow and interrelationships
local, regional, national and international creative arts enterprises
major industry bodies and associations
markets and distribution channels for products and services
prominent creative arts practitioners and practices
relationship with other industries
working arrangements within the industry.
Creative arts industries may include:
film, television, radio and interactive digital media
museums and library services
visual arts craft and design.
Appropriate sources may include:
attending creative arts industry events (community activities, conferences, conventions, exhibitions, expositions, festivals, functions, performances, trade fairs)
electronic/print media (articles, journals, magazines, news, reviews, subscriptions)
government publications (legislation, policy and procedures manuals)
industrial relations publications (bulletins, letters, magazines, newsletters)
industry publications (induction kits, information sheets, reference books, technical publications)
libraries and archives (text, film, video, sound, graphic)
lifestyle and contemporary issues magazines
museums, galleries and studios
peak copyright organisations
personal observations and experience
professional competitions and awards
professional development activities (conferences, master classes, seminars, symposiums, training programs, workshops)
retail/wholesale suppliers of products and services.
Employment obligations and opportunities may include:
career opportunities and career paths
codes of conduct and codes of ethics
employer bodies and professional associations
employment contracts and job descriptions
industrial relations issues
roles, responsibilities and employment rights of individuals and contracted freelance workers
Trends and emerging technologies may include:
advances in any type of equipment or technology used within the industry
changing nature of the marketplace (including marketing/production of products and services)
historical, emerging and predicted trends
importing and exporting issues
industry contraction and/or expansion
likely effects of new technology on current work practices and structure of the industry
sources of technical advice and support
ways of upgrading skills to allow for the use of new technology.
Laws and regulations may include:
contempt of court and parliament
copyright, moral rights, intellectual property, licensing and royalty
duty of care
equal employment opportunity
importing and exporting
industrial relations laws and awards
occupational health and safety
Relevant personnel may include:
current industry practitioners
employee association (union) representatives
industry association representatives
professionals from allied areas
speakers at conferences and seminars.
Networks and associations may include:
chambers of commerce
industry sector committees
professional industry associations
project specific consultative/reference groups
specific interest or support groups
Network strategies may include:
maintaining regular contact
Professional Practice - Industry Context
This unit contains employability skills.
Refer to Unit Descriptor