Influence innovation and change through extension

This unit covers extension activities where superior initiative and judgment are required within a strategically important area. It includes investigating extension issues and methodologies, preparing for innovation and change management, influencing innovation and change, and monitoring and evaluating the adoption of innovation and change.In practice, influencing innovation and change through extension overlaps with other generalist or specialist work activities such as acting ethically, applying government systems, maintaining strategic networks, managing resources, managing risk, managing workplace safety.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


Not applicable.


Not applicable.

Elements and Performance Criteria



1. Investigate extension issues and methodologies

1.1 Extension issues are investigated in relation to required program outcomes in accordance with organisational requirements.

1.2 Extension objectives are developed to further organisational outcomes and client needs.

1.3 Leadership is provided to extension colleagues, decisions are influenced and directions are monitored and changed in accordance with emerging requirements.

1.4 The characteristics of client target groups are identified and interpretation of research information is adapted for different target groups.

1.5 Dissemination methodology, techniques and strategies are developed and used in accordance with the type of research information and client needs/preferences.

1.6 Issues relating to intellectual property are identified and exploited in accordance with organisational requirements.

2. Prepare for innovation and change management

2.1 Strategic industry alliances and networks are built and used to develop and apply industry knowledge to influence client decision making and practices.

2.2 The industry sector is analysed in relation to size, economic impact, and political importance in order to determine risks, and manage resistance to change and other contingencies.

2.3 Change management strategies are developed in accordance with organisational policy and practices to strategically influence the industry sector.

2.4 Risks are determined and risk management strategies are developed and applied in accordance with change management strategies and organisational requirements.

2.5 Resources are attracted and managed, and a communication/marketing strategy is developed in accordance with program responsibilities, extension objectives and organisational requirements.

3. Influence innovation and change

3.1 Clients are influenced in accordance with organisational requirements to seek innovative solutions and to manage change.

3.2 Resistance to change is analysed and managed in accordance with organisational requirements.

3.3 Local and regional extension services are designed and implemented in accordance with organisational requirements, and extension methods are set to meet organisational guidelines and the needs of clients.

3.4 Communication/marketing strategy is implemented and information/advice is monitored to ensure it is relevant, accurate and tailored to client needs in terms of concepts, language and format.

3.5 Client problems are negotiated and resolved, and new issues are identified and documented for further research in accordance with organisational requirements.

4. Monitor and evaluate adoption of innovation and change

4.1 Adoption of innovation and change is evaluated and strategies are recommended to improve future outcomes.

4.2 Outcomes are evaluated and reported against extension objectives and required organisational outcomes in accordance with organisational requirements.

4.3 Revised strategies are implemented and evaluated, and contingencies are managed in accordance with organisational requirements for continuous improvement.

4.4 Outcomes with political/policy implications are identified and contributions are made to policy development in accordance with organisational requirements.

Required Skills

This section describes the essential skills and knowledge and their level, required for this unit.

Skill requirements

Look for evidence that confirms skills in:

investigating extension issues

exploiting intellectual property rights

building strategic alliances

attracting resources and designing extension activities at local and regional level.

demonstrating leadership in the context of extension work

using facilitation and presentation strategies/methods

using a range of communication styles to suit different audiences and purposes

responding to diversity, including gender and disability

using problem solving to overcome resistance and develop professional relationships of trust

reading and interpreting scientific research information, and designing materials using different media for different audiences

applying information management in the context of extension activities

using technology for materials preparation and monitoring outcomes

applying occupational health and safety and environmental requirements related to working in a scientific/technological research environment

Knowledge requirements

Look for evidence that confirms knowledge and understanding of:

the industry (extensive knowledge)

advanced extension methodology

principles of change management

participatory processes in the context of extension activities

group dynamics and group processes

community development principles

research principles and methodology

evaluation processes relating to extension outcomes

the scientific area (broad understanding)

specialist area of expertise

legislation, public sector standards and organisational code of practice as they relate to work in a scientific research/technological environment

occupational health and safety, environmental protection and other public sector legislation

Evidence Required

The Evidence Guide specifies the evidence required to demonstrate achievement in the unit of competency as a whole. It must be read in conjunction with the Unit descriptor, Performance Criteria, the Range Statement and the Assessment Guidelines for the Public Sector Training Package.

Units to be assessed together

Pre-requisite units that must be achieved prior to this unit:Nil

Co-requisite units that must be assessed with this unit:Nil

Co-assessed units that may be assessed with this unit to increase the efficiency and realism of the assessment process include, but are not limited to:

PSPETHC601B Maintain and enhance confidence in public service

PSPGOV601B Apply government systems

PSPLEGN601B Manage compliance with legislation in the public sector

PSPMNGT602B Manage resources

PSPMNGT608B Manage risk

PSPOHS602A Manage workplace safety

Overview of evidence requirements

In addition to integrated demonstration of the elements and their related performance criteria, look for evidence that confirms:

the knowledge requirements of this unit

the skill requirements of this unit

innovation and change influenced at both individual and industry level through a range of (3 or more) complex extension activities in strategically important areas (or a range of outcomes from a single complex long-term extension project)

Resources required to carry out assessment

These resources include:

legislation, procedures, guidelines and protocols

industry information

risk management strategies for extension work

case studies and workplace scenarios to capture a range of different extension experiences

Where and how to assess evidence

Valid assessment of this unit requires:

a workplace environment or one that closely resembles normal work practice and replicates the range of conditions likely to be encountered when influencing innovation and change through extension, including coping with difficulties, irregularities and breakdowns in routine

innovation and change influenced at both individual and industry level through a range of (3 or more) complex extension activities in strategically important areas (or a range of outcomes from a single complex long-term extension project)

Assessment methods should reflect workplace demands, such as literacy, and the needs of particular groups, such as:

people with disabilities

people from culturally and linguistically diverse backgrounds

Aboriginal and Torres Strait Islander people


young people

older people

people in rural and remote locations

Assessment methods suitable for valid and reliable assessment of this competency may include, but are not limited to, a combination of 2 or more of:

case studies





authenticated evidence from the workplace and/or training courses

For consistency of assessment

Evidence must be gathered over time in a range of contexts to ensure the person can achieve the unit outcome and apply the competency in different situations or environments

Range Statement

The Range Statement provides information about the context in which the unit of competency is carried out. The variables cater for differences between States and Territories and the Commonwealth, and between organisations and workplaces. They allow for different work requirements, work practices and knowledge. The Range Statement also provides a focus for assessment. It relates to the unit as a whole. Text in bold italics in the Performance Criteria is explained here.


will typically relate to industry development in a strategically important industry/sector

Client target groups may include:

industry and community groups

Local, State or Commonwealth government organisations

general public



Dissemination may include:

one-on-one discussion


on-site consultation

field days

field excursions

group processes







publicity/media campaigns

Demonstration of industry knowledge may include:

being published in peer reviewed publications

Resistance to change may be:

high, with superior initiative and independent judgment used to make decisions

Change management may include:

influencing change in strategically important areas


may be extreme for individuals in the industry or high for the agency/industry sector

Attracting resources may include:

funding from external sources

allocation from within the organisation

gaining investment in concepts/ideas

Responsibilities may include:

industry development in strategically important areas

influence on new or emerging industry sectors

dealing with high risk situations

dealing with high resistance to change

dealing with politically sensitive issues

Extension methods may include:

one-on-one discussion


on-site consultation

field days

field excursions

group processes






national publications

publicity/media campaigns

Advice may include:

strategic direction



environmental sustainability

aspects of agriculture and agri-business:



pasture production


feed, food and fibre processing

soil conservation

water conservation



farm management

group management advice

community development advice

strategic planning advice

deeper systems issues that may need to change


Not applicable.

Competency Field

Government Science & Technology.

Employability Skills

This unit contains employability skills.

Licensing Information

Not applicable.