- PUACOM009B - Manage media requirements at major incident
Manage media requirements at major incident
This unit applies to public safety workers who have been delegated media liaison responsibilities during major incidents, either at the scene or in a command centre.
Elements and Performance Criteria
1. Assess scene and organisation requirements
1.1 Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence.
1.2 Media access to personnel/volunteers/victims/casualties is controlled.
1.3 Operational responsibilities and provision of information to media is assessed.
2. Develop media strategy
2.1 Media plan is used to form the media strategy
2.2 Arrangements are made to meet media requirements according to incident characteristics and current developments.
2.3 Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident.
2.4 Media briefing area is allocated with required resources where possible.
2.5 Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest.
2.6 Media strategy is changed at any time to suit operational demands and level of incident.
2.7 Approval is gained for information releases where appropriate.
2.8 Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements.
2.9 Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate.
3. Provide information to media
3.1 Organisational protocols are followed when liaising with the media.
3.2 Organisational media representative provides current developments of incident where appropriate.
3.3 Interview and photo opportunities are scheduled and conducted to provide information where appropriate.
3.4 Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media.
3.5 Accurate records of media enquiries and interviews are maintained.
3.6 A two-way communication process between organisation and media is maintained.
4. Promote the organisation via the media
4.1 Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile.
4.2 Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.
This describes the essential skills and knowledge and their level, required for this unit.
attention to detail
communicating facts in a fluent, clear and interesting manner
conducting press conferences and group interviews
empathy with victims and operational personnel
liaison with media and other organisation personnel
retaining professionalism under duress
knowledge of current practices for media liaison
legal and organisation requirements relating to confidentiality, libel, accuracy, discrimination
newsworthiness of information
requirements of different media newspapers, magazines, radio, television
requirements of local v's regional v's national media
requirements of media to present information in a newsworthy/entertaining manner
role of media in disseminating information
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Manage media to ensure integrity of information being disseminated.
Consistency in performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments
Context of and specific resources for assessment
Context of assessment
On the job or in a simulated work environment.
Specific resources for assessment
No special requirements.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Media requirements may include:
technical e.g. lighting/sound
access for crew and equipment
interviews with particular personnel
human interest interviews and stories
technical and other requirements of local vs regional vs national media
of print vs radio vs television
and of community vs commercial vs government-owned media
individual requests from media personnel
personal protective equipment
Information which needs to be disseminated to the public may include:
persons police are seeking to interview
Organisation and legal requirements may include:
relating to occupational health and safety
Organisational requirements for press conferences etc may include:
policies and procedures
currency of information
need for public assistance
Sources of information may include:
own organisation personnel
This unit contains employability skills.