Application of the competency
This unit describes a primary design function for a diverse range of key floristry products and applies to the full range of industry sectors and environments. The floristry business could be a retail, studio or online floristry business.
The product could be custom-made in response to a customer brief or a display or stock item made for general sale. It could be an individual floristry product or part of a range of products for a special occasion.
This unit applies to florists who operate with some level of autonomy or under limited supervision and guidance from others. It is undertaken by a diverse range of people such as retail and studio florists or designers employed by online floristry businesses and owner-operators of small floristry businesses.
Elements and Performance Criteria
1. Determine the product style and construction components.
1.1. Generate some initial design ideas for the style of the product giving consideration to its function and the brief and budget to be followed.
1.2. Consider and apply the elements and principles of design when generating initial and ongoing design ideas for a range of key and frequently sold floristry products until the final product plans are achieved.
1.3. Itemise all proposed components of the product to be constructed.
1.4. Identify potential problems for constructing the product and discuss and resolve any issues with relevant personnel.
2. Assess ideas for the production of floristry products.
2.1. Develop a range of creative ideas for the construction of the floristry product.
2.2. Consider the merits of all ideas and discuss with relevant personnel so that new ideas can be considered.
2.3. Consider the implications of the design ideas on technical feasibility, cost, style and function of the floristry product.
2.4. Consider new ideas and make changes to the floral design.
2.5. Create notes or sketches of all design ideas to meet construction requirements.
3. Trial the floristry product.
3.1. Trial the use of different flower and plant materials considering and applying the elements of design.
3.2. Trial different styles considering and applying the principles of design.
3.3. Trial different construction materials, techniques and ancillary items considering and applying the elements and principles of design.
3.4. Trial varied wrapping and presentation materials to enhance the floristry product considering and applying the elements and principles of design.
3.5. Consider negative environmental impacts of all materials and techniques used and minimal impact practices to reduce these.
3.6. Keep accurate records of all designs produced during the trial process.
4. Evaluate and record the floral design.
4.1. Review the design options to ensure the product to be constructed is consistent with the creative and costing requirements.
4.2. Review the design options to ensure the product will incorporate all component elements required.
4.3. Consider the different approaches used and select the best product style and technique for construction.
4.4. Develop a job specification for use during the construction phase.
4.5. Evaluate own performance in designing the floristry product and note areas for future self-improvement.
drawing skills to sketch or digitally represent floral designs that will clearly represent and communicate the concept to others
evaluation skills to consider the merits of all input from self, colleagues and any customer briefs or specifications
creative thinking skills to develop ideas and explore a range of floral designs
self-management, time management, planning and organisational skills to complete the design of the floristry product within deadlines
problem solving skills to identify any issues associated with initial and ongoing design ideas and to adapt the style and components of the product accordingly
communication skills including active listening and open and closed questioning to discuss the design with customers and others involved in the business and the design process
literacy skills to read and comprehend the content of sometimes unfamiliar and detailed product information documents, including in-house and supplier product sheets or manuals
writing skills to produce detailed records of all designs and to record detailed job specifications to be followed during the construction phase
numeracy skills to interpret budgetary constraints and any quotations provided to the customer and to calculate the time required to construct the floristry product.
the key features of current and emerging trends for floral designs and their use in various floristry products
the key characteristics of the elements and principles of design, their key interrelationships and effects on the style and function of various key and frequently sold floristry products
The elements of design include:
The principles of design include:
the essential features and use of a wide variety of design guidelines or forms and categories including decorative, vegetative, formal-linear, radial and parallel and their effects on the style and function of various key and frequently sold floristry products
the key characteristics of the colour wheel to explore the use of colour and determine colour combinations
the complementary nature of various varieties of flowers including the integration of Australian wildflowers and foliage with commonly used varieties and exotics
the essential features and use of a wide variety of floral construction techniques for hand tied, wired products and those using a base medium
the essential features and use of a wide variety of flower and plant materials in order to select appropriate materials for the design of floristry products
the essential features and use of a wide variety of ancillary floristry products, presentation materials and wrapping techniques which enhance the design of the floristry products
any requirements to comply with the current style or themed floristry product base for the business, industry sector or special occasion
any special requirements applicable to a venue where the floristry product will be used or displayed e.g. spatial
a range of formats forand inclusions ofjob specifications produced for use during the construction phase
the primary componentsof copyright and intellectual property laws that relate to the design of floristry products. This would include the business' rights over original designs and its responsibility to comply with laws that protect copyrighted products
the environmental impacts of constructing and maintaining floristry products and minimal impact practices to reduce these, especially those that relate to resource, water and energy use and to the use of floristry raw materials.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
knowledge of copyright and intellectual property legislation relevant to floristry designs
knowledge of the elements and principles of design, and their interrelationships and their effects on the style and function of floristry products, and the ability to continuously evaluate and modify the floral design in line with these elements and principles
ability to identify and resolve, throughout the design phase, problems that may impact on the style, function and construction of the floristry product
ability to design multiple and diverse key and frequently sold floristry productswhich must include the key floristry products outlined in the range statement. To ensure consistency of performance and ability to respond to different requirements, this must occur over a period of time and cover the design of products of varying sizes and complexities using diverse construction techniques
project or work activities conducted over a sufficient period so that the design can evolve through trial and evaluation - however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation.
Context of and specific resources for assessment
Assessment must ensure:
access to comprehensive and sufficient information about a floristry business, project and or special occasion to allow the candidate to design products that sit within the parameters of the business, project and or special occasion
access to a fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting floristry designs
the design of floristry products within a floristry design, preparation and product construction environment
access to a diverse, comprehensive and commercial product range of flowers, plant materials, cleaning agents, preservatives, conditioning agents and construction, ancillary and presentation items that can be used during the design process
use of current materials and technology required to sketch or photograph designs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate trialling and discovering design ideas
project activities to develop and assess initial and final designs for floristry products in conjunction with an industry operator
project activities to develop and assess initial and final designs for floristry products for a local community organisation or a small scale event delivered by the training college
review of a comprehensive portfolio prepared by the candidate that documents the entire design process inclusive of notes on original and evolving ideas, evaluation of the ideas to meet the product requirements, amendments made throughout the design process, a suite of sketches that represent initial and evolving ideas and job specifications prepared for the construction phase.
written and oral questioning or interview to test knowledge of such things as copyright issues and the elements and principles of design.
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBDES301A Explore the use of colour
BSBDES402A Interpret and respond to a design brief
CUVCOR07B Use drawing techniques to represent the object or idea
SFLDEC304A Construct hand tied floristry products
SFLDEC305A Construct wired floristry products
SFLDEC36A Construct floristry products with a base medium
SFLSOP201A Source information on floristry products and services
SFLSOP308A Prepare quotations for floristry products.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Elements of design must include:
Principles of design must include:
All proposed components may include:
flowers and plant materials
time and labour costs
The range of key and frequently sold floristry products to be designed must include:
key hand tied floristry products:
bunch (spiralled and straight stemmed)
posy (spiralled and straight stemmed)
bouquet (spiralled and straight stemmed)
single flower presentation
linear bouquet (formal-linear and specific line e.g. vertical)
key wired floristry products:
formal and informal posy
formal and informal trail
simple, formal and informal shower
simple head piece
wired funeral shape
key floristry products using a base medium:
simple symmetrical line arrangement (upright)
vertical parallel arrangement
wreath (floral foam and other base)
open spray arrangement
formal linear arrangement
floral foam bouquet holder.
There is a broad range of key floristry product subject to design and this may include:
display or stock items made for general sale
products within a pre-determined business product range
floristry products regularly provided for corporate client displays in, for example, hotels, government buildings, hospitals, galleries, corporate offices, churches.
floral arrangements for special occasions:
small scale events e.g. banquets and awards that do not require complex products
parties e.g. birthdays and engagements
celebrations e.g. Christmas and St Valentine's Day
religious celebrations e.g. communions, bar mitzvahs
key products using hand tied floristry techniques
key products using wired floristry techniques
key products using base medium construction techniques.
Problems may include:
lack of experience with flowers and plant materials
lack of experience with the variety and size of the various products e.g. those for a special occasion
inability to source or roster staff to meet production requirements
constraints of a short production and delivery deadline
expense of transporting floral displays and products to the display location
restrictions of various venue operators such as churches, cemeteries and crematoria
price fluctuations for raw materials and ancillary items
expense of locating and transporting any special raw materials
fluctuations in exchange rates
expense of all components of the product and inability to meet a production budget
seasonal non-availability of the flower and plant materials
non-availability of ancillary, presentation and wrapping items
constraints of the location where floristry product will be used or displayed
short life cycle and problems with maintaining quality during storage, production and display by the organisation or the customer
product, tax and levy costs not clearly defined by the supplier
conditions not clearly defined by the supplier that relate to provision of raw materials, deposit, payment and cancellation terms and conditions
nondelivery of the product from unknown supplier
constraints of OHS requirements
breaching laws by reproducing copyrighted products
failure to protect the business's original designs
negative environmental impacts of materials chosen
inability to meet the customer preference or brief.
Relevant personnel may include:
a more experienced florist
owner-operator of a small floristry business.
Trial of styles, flower and plant, construction and presentation materials may involve:
creating a physical model, sample or prototype
testing the design with colleagues through visual and descriptive representation
testing the design against different display scenarios
presenting the design to the customer through visual and descriptive representation and challenging the design against the customer brief.
Flower and Plant materials must include:
fresh (common, exotic and Australian wildflowers)
dry and preserved
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
Ancillary items may include:
chocolates, fruit, nuts, alcohol
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents.
Presentation materials may include:
gift cards and message items
corporate advertising of the business
corporate materials provided by the customer.
Records may include:
itemised lists of all components and suppliers
notes on seasonal availability of flower and plant materials
relative costs of alternate components.
Creative and costing requirements may include:
style and theme of products produced by the organisation
theme of any special occasion
customer preferences for certain types of flower and plant materials or colours
incorporation of any corporate livery or branding
spatial requirements for the floral display
meeting the customer's budget or business costing limitations.
Component elements may include:
a suite of products for a special occasion
a single floral product
presentation and ancillary items
wrapping materials that enhance the product
support materials and methods.
Job specification may include:
customer brief and how it has been met
location where floristry product will be used or displayed
purpose of the floristry product (e.g. for a special occasion)
photographs of the final design
photographs of various stages of construction
general overview of how to construct
complete instructions for construction including techniques to be used
itemised lists of all components and suppliers
notes on seasonal availability of flower and plant materials
itemised maximum cost of all components
relative costs of alternate components
itemised list of individual products to be produced as part of a suite and numbers required
size of each item to be constructed
estimated timeframe for the construction of all components.
Floristry Design and Construction
This unit contains Employability Skills.