This unit describes a key workplace skill for all people working in the floristry industry. They require a broad knowledge of the industry and essential product knowledge that supports many sales and operational work activities. It applies to the full range of industry sectors and environments; the floristry business could be a retail, studio or online business.
All personnel at all levels would apply this skill and it applies to a diverse range of people such as retail floristry personnel, telephone sales agents, e-business sales personnel, studio florists, floral designers, florists involved in corporate or special events and owner-operators of small floristry businesses.
Elements and Performance Criteria
1. Identify and access information about the floristry industry.
1.1. Identify the sales or operational need for industry and product information and clarify with the help of relevant personnel.
1.2. Identify sources ofinformation to obtain information on the floristry industry.
1.3. Access informationabout the industry from sources and select according to the identified need.
2. Source and comprehend information on floristry products.
2.1. Use a range of methods to obtain information on products and services frequently sold by the floristry industry including those for events and special occasions and ancillary merchandise.
2.2. Read and interpret specificproduct information to further develop product knowledge.
2.3. Comprehend the features of the particular floristry product range of the business and apply this in day to day activities.
2.4. Obtain information on suppliers of floristry materials and apply this in day to day activities.
2.5. Record and store information for future use according to the organisation's systems.
3. Update personal and organisational knowledge of floristry products.
3.1. Obtain information to continuously update knowledge of floristry products and services.
3.2. Seek feedback from colleagues and customers on experience with floristry products.
3.3. Share updated information with colleagues according to the organisation's procedures.
research skills to identify, interpret and sort relevant information
communication skills including active listening and questioning to obtain information and to provide a verbal summary of information
literacy skills to read and comprehend the content of sometimes unfamiliar and detailed product information documents, including in-house and supplier product sheets or manuals
writing skills to summarise and record information in basic documents such as information sheets, portfolios and files.
sources of general information on the floristry industry
sources of product information including industry, supplier and grower sources
key characteristics of the floristry industry, including structure andbusiness interrelationships
the existence and operational function of relay services, in particular those that apply to the business
the existence and main operational functions of industry and grower associations, supply and distribution organisations especially those with which the business has a relationship
the key characteristics of major categories of floristry products sold by the industry
the key features of products sold by the floristry industry including ancillary products and special occasion and event products and, in particular, the products and services sold by the organisation
the existence and basic aspects of state and territory laws and actions that must be adhered to by floristry businesses, in particular laws that cover:
environmental protection (this would include requirements that must be met by floristry businesses when sourcing and selling protected flowers)
consumer protection (this would include refund requirements that must be met by floristry businesses, terms and conditions of quotations and cancellation fees)
responsible service of alcohol
different formats for recording product information.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to obtain current, relevant and accurate information on the floristry industry and products sold by accessing a range of information sources and using different research methods
ability to relay knowledge of current information sources
ability to describe the key features of the floristry industry and products sold
ability to regularly source and use information on a variety offloristry products.To ensure consistency of performanceand ability to respond to different requirements, this should occur over a period of time and the information should be tailored to meet different sales and operational needs
completion of research activities within commercial time constraints and within any operational deadlines.
Context of and specific resources for assessment
Assessment must ensure:
access to information equipment such as computers, communication technology, printers, information programs and publications currently used in the floristry industry to source and store floristry related information
access to sources of product information such as reference books, sales brochures, product and service manuals, supplier information kits, electronic information sources, the Internet and information databases.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of information sourcing activities that are integrated with other activities such as organising a relay sale or delivery, selling, assembling or constructing floristry products
projects, case studies or work activities to assess ability to obtain current, accurate and relevant information for particular operational purposes
evaluation of documented sources of information and portfolios of product information prepared by the candidate to meet differing operational needs
written and oral questioning or interview to test knowledge of the sources of information and the various key features of the floristry industry and its products
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBPUR301B Purchase goods and services
SFLDEC201A Assemble floristry products
SFLDEC302A Design floristry products
SFLSOP307A Sell floristry products
SFLSOP308A Prepare quotations for floristry products
SIRXINV002A Maintain and order stock
SIRXSLS001A Sell products and services.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sales or operationalneed may involve:
providing product information and advice to the customer
selling floristry products
organising a relay sale or delivery
designing suitable floristry products
assembling or constructing floristry products
purchasing or receiving and storing floristry stock
Relevant personnel may include:
more experienced florists
owner-operators of a small floristry business
Sources of information on the floristry industry may include:
the Internet or intranet
major suppliers to the floristry industry
major relay organisations or distributors
state and federal government authorities e.g. the Australian Quarantine Information Service (AQIS) and state or territory national parks and wildlife services
industry journals or trade magazines
personal observation and experience
colleagues, supervisors and managers
industry contacts, mentors and advisors
professional development activities including:
Information about the industry may include:
different floristry sectors or business types within the industry and their interrelationships
major industry, union and grower associations and their role
major relay or distribution organisations and their role
different industries to which the floristry industry supplies products or has a relationship with including:
tourism and hospitality
the relationship that the particular floristry business has with others
current and emerging industry technologies
current issues of concern to the floristry industry including:
proposed or changing legislation that may affect the floristry business
negative environmental impacts of producing floristry products especially those that relate to resource, water and energy use
effects of economic situations on consumer spending.
Range of methods to obtain information may involve:
informal discussions with colleagues
formal study and research
accessing and reading promotional information, including product brochures and updates
talking to trade and general media
attending professional development activities including:
direct contact with other organisations, including suppliers, industry associations, grower associations and distribution chains
attending floral festivals and competitions
accessing the Internet and intranet
personal on-site observation or exploration of parks, gardens, state forests and national parks
organising information from own memory and experiences
watching television, videos and films
listening to radio
reading newspapers, books and other references.
There is a broad range of products and servicesfrequently sold by the floristry industry including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
fruit and vegetables.
display or stock items
cash and carry arrangements
services such as:
transportation and delivery
labour for management of on-site events or special occasions
on-site installation and disposal of floral displays
on-site maintenance of all floral displays throughout the life of an event or special occasion
large, small or themed corporate displays including components constructed off-site and assembled on-site for:
restaurants and reception centres
churches or chapels.
Events and special occasions may include:
balls and banquets
industry and other awards presentations
special occasions including:
parties e.g. birthdays and engagements
religious celebrations e.g. communions, bar mitzvahs
Ancillary merchandise may include:
chocolates, fruit, nuts, alcohol
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents
presentation materials including:
gift cards and message items.
Specific product information may be found in:
organisation-designed information systems, e.g. inventory control database, product and service manuals, price lists
supplier price lists
supplier information kits
Features of the particular floristry product range may include:
cost of any specials
products subject to promotions
complementary products and services
appropriateness for special occasions or events
appropriateness of different products to meet different customer needs.
Suppliers of floristrymaterials may include:
flower and plant materials growers and wholesalers no matter where located:
wholesale suppliers of:
wrapping and packaging materials
foodstuffs and alcohol
novelties and toys
Storage of information may include:
card reference systems
files and notes on particular floristry products
files and notes on suppliers of various floristry products
computerised database of information
personal product preference manual.
Floristry Sales and Operations
This unit contains Employability Skills.