- SIRXMER002A - Coordinate merchandise presentation
Coordinate merchandise presentation
This unit requires the team member to apply knowledge of store merchandising and pricing policy and standards staff to support and coordinate relevant frontline staff members and ensure that they arrange, present and label or price merchandise according to store requirements. It also involves informing staff of store merchandise presentation requirements for sales, promotions and special events, and providing feedback to management in regard to improvement of store marketing and promotional activities.
Elements and Performance Criteria
Coordinate merchandise presentation and display.
Identify items to be advertised or promoted according to store merchandising policy.
Plan, coordinate and evaluate promotions or special events as directed by management.
Plan and supervise construction and maintenance of displays in order to achieve balance and visual impact.
Inform staff of store display standards and requirements.
Inform staff of occurrence and timing of promotions and special events.
Ensure product or service display information accurately depicts product or service being promoted.
Ensure displays are completed according to required time schedule, with minimum disruption to customer service and traffic flow.
Construct and maintain displays in a safe, secure manner.
Regularly monitor replenishment of merchandise and rotation of stock on store displays and take action as required.
Inform staff of appropriate timing for dismantling and disposal of displays.
Evaluate merchandise presentation against sales turnover and store presentation standards.
Provide management with feedback in regard to improvement of store marketing and promotional activities.
Implement merchandise pricing.
Implement store policy and procedures in regard to pricing and ticketing.
Identify current prices for products and services and amend according to store policy.
Inform team members of price changes and current pricing policies.
This section describes the essential skills and knowledge and their level, required for this unit.
The following skills must be assessed as part of this unit:
use and maintenance of electronic labelling and ticketing equipment
interpersonal communication skills to:
provide information to staff
provide feedback to management through clear and direct communication
use language and concepts appropriate to cultural differences
use and interpret non-verbal communication
literacy and numeracy skills in relation to:
machine or manual preparation of labels and tickets
reading and interpreting store policies and procedures
merchandise presentation and pricing.
The following knowledge must be assessed as part of this unit:
store policies and procedures, in regard to:
merchandising, pricing and ticketing
storage of stock
stock rotation and replenishment
minimum stock levels required
procedure for accessing information and implementing price changes
principles of display and design
location of display areas
availability and use of materials
store promotional themes
occurrence and timing of store promotions, including advertising, catalogues and special offers
load-bearing capacity of fixtures and display areas
correct storage procedures for labelling and ticketing equipment and materials
relevant OHS legislation and codes of practice
relevant legislation and statutory requirements, including Trade Practices and Fair Trading Acts
pricing procedures, including GST requirements
relevant industry codes of practice
principles and techniques of interpersonal communication skills
manufacturer specifications for the use of electronic labelling and ticketing equipment.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
implements store policies and procedures in regard to displaying, merchandising, ticketing and pricing of stock
coordinates and monitors display, promotion and presentation of merchandise according to store policies and procedures and legislative requirements
identifies products to be advertised or promoted according to store merchandising policies
coordinates construction and maintenance of displays within time schedule set in regard to advertising, catalogues, special offers and in-store promotions in a safe and secure manner
informs staff of pricing policies, promotions, special events, display standards and requirements and timing for dismantling and disposal of displays
evaluates and reports sales and presentation effectiveness of store merchandising and promotional activities to management and staff as required by store policies and procedures.
Context of and specific resources for assessment
Assessment must ensure access to:
a retail environment
pricing and ticketing equipment
merchandise for display
display materials and props
relevant documentation, such as:
store policy and procedures manuals on merchandising
manufacturer instructions and operation manuals on electronic ticketing equipment
legislation and statutory requirements
industry codes of practice
a work team.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
answers to questions about specific skills and knowledge.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Displays may be located in a variety of areas, including:
fixtures on floor
permanent or temporary
interior or exterior
publicly accessible areas.
Staff may be:
full-time, part-time, casual or contract
from within or outside own work team
from a range of social, cultural and ethnic backgrounds.
Display standards and requirements may include :
setting up new displays
maintaining existing displays
ticketing and display signage
Promotions and special events may include:
industry codes of practice.
Display information may include:
product characteristics, such as:
Customers may include:
new or repeat contacts
external and internal contacts
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.