• SIRXMER003A - Monitor in-store visual merchandising display

Monitor in-store visual merchandising display

This unit describes the performance outcomes, skills and knowledge required to interpret a visual merchandising plan and the monitor the display to ensure it meets the requirements of the plan and the organisation's visual merchandising standards.


This unit requires the team member to apply knowledge of store merchandising to interpret organisation visual merchandising plans and manuals and to monitor in-store displays to ensure that they reflect and maintain current organisation visual merchandising directions. This can involve the application of fundamental design principles, making decisions with regard to merchandise for display and ensuring that displays contribute to the visual merchandising standards of the organisation and that they are constructed and located to ensure customer and staff safety. This unit may apply to frontline visual merchandising team members and other staff.



Elements and Performance Criteria




Interpret a visual merchandising plan.


Identify design requirements of visual merchandising plan or manual.


Source resources required to implement plan.


Identify factors that may affect the plan.


Apply organisation's visual merchandising standards to the plan.


Monitor display requirements.


Regularly monitor display to ensure it meets the requirements of the visual merchandising plan.


Identify damage or changes to the display.


Action is taken to rectify any changes to the display.


Maintain displays to organisation requirements and plan.


Maintain displays so that they are clean and tidy.


Make additions or changes to displays to ensure display consistently adheres to the visual merchandising plan.


Maintain organisation's requirements for visual merchandising in the display.


Contribute to the visual merchandising standards of the organisation.


Interpret visual merchandising standards of the organisation.


Identify opportunities for improving visual merchandising standards.


Make contributions to the visual merchandising standards as appropriate.

Required Skills

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

maintaining and updating displays according to the visual merchandising plan

generating ideas for improving visual merchandising standards.

The following knowledge must be assessed as part of this unit:

basic principles of visual merchandising

basic design principles

organisation visual merchandising principles.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

interprets and identifies the design requirements of a visual merchandising plan

monitors the display closely and completes regular maintenance to ensure it meets the requirements of the visual merchandising plan and the organisation's visual merchandising standards

contributes appropriately to the ongoing development of the organisation's visual merchandising standards.

Context of and specific resources for assessment

Assessment must ensure access to:

a retail work environment

relevant documentation, such as:

store policy and procedures manuals

store visual merchandising standards.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

third-party reports from a supervisor

customer feedback

answers to questions about specific skills and knowledge.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Design requirements may include:

colours used

layout of display


merchandise for display

size of display

location of display in store.

Resources required may include:

fixtures and fittings






Factors that may affect the plan may include:

store promotions

merchandise availability

availability of display stands and structures

time requirements

budget requirements

availability of staff.

Visual merchandising standards may include:

store plan and design

retail image

display location.

Damage or changes to the display may include:

damage to fixtures, fittings or display supports

damage to items on display

changes in the appearance of the display.




Competency Field


Employability Skills

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.

Licensing Information

Not applicable.