- SIRXMER005A - Create a display
Create a display
This unit requires the team member to identify requirements for a display, develop display ideas and have them approved by relevant personnel and plan and build displays. In addition the unit requires the team member to maintain displays to meet the requirements of the product, the audience and the organisation. This unit may apply to floor and sales team members.
Elements and Performance Criteria
Identify the requirements of the display.
Identify purpose and audience for the display.
Identify products that will be displayed.
Identify organisation's requirements and research relevant information where required.
Identify resources required to create the display.
Identify and consider constraints or factors that may affect the creation of the display.
Develop display ideas.
Generate ideas for the display using creative thinking techniques.
Test ideas against display requirements and organisation's requirements.
Discuss display options with relevant personnel.
Modify display ideas and refine according to feedback and confirm with relevant personnel.
Plan and build displays.
Develop ideas into a simple display plan.
Source resources, materials and products to meet plan requirements.
Create display following the display plan.
Seek assistance from relevant personnel where required.
Review display and make refinements as required.
Maintain display in a clean and tidy condition and replace products as necessary according to display plan.
Make changes or alterations to the display as appropriate.
This section describes the essential skills and knowledge and their level, required for this unit.
The following skills must be assessed as part of this unit:
creative thinking skills
interpersonal communication skills to:
communicate display ideas to others
seek and accept feedback through clear and direct communication
use language and concepts appropriate to cultural differences
use and interpret non-verbal communication
representing ideas in the form of a simple display plan
observing when display needs to be changed, updated or altered
The following knowledge must be assessed as part of this unit:
basic design principles, including:
use of space
flow of product
the audience for the display and what the display needs to communicate
a variety of display options
organisational requirements in terms of product display.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identifies the requirements for a new display
creates a display plan that meets the requirements of the product, the audience and the organisation
plans and builds the display plan and maintains the display.
Context of and specific resources for assessment
Assessment must ensure access to:
a retail work environment
relevant documentation, such as store policy and procedures manuals
a range of display products and materials.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
written or verbal questioning to assess knowledge and understanding.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Purpose of the display may include:
Audience for the display may include:
new or repeat customers
external and internal foot or vehicular traffic
people of different ages
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
people with varying degrees of language and literacy.
Relevant information may be sourced from:
Resources may include:
labels and tickets
equipment and technology
fixtures and fittings
Constraints or factors may include:
availability of materials
Creative thinking techniques may include:
Organisation's requirements may include:
store policy and procedures
Display options may include:
indoor or outdoor
static or moving
Feedback may be sought and received:
Relevant personnel may include:
external personnel with display creation expertise.
Display plan may include:
simple sketches of planned display
checklist of materials and equipment required.
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.