Design direct response offers

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG409A, 'Design direct response offers'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Design direct response offers' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Design offer components

1.1. Determine what will be supplied in direct response offer in conjunction with team members

1.2. Determine what the respondent must supply or do in response to offer

1.3. Select and document appropriate types of offer to be made to customers

2. Test direct response offers

2.1. Provide customers with a range of direct response offer options

2.2. Provide vehicles for customers to provide feedback on direct response offer options

2.3. Analyse customer responses to test offers and follow-up if appropriate

2.4. Modify products or services being offered based on customer feedback provided

2.5. Ensure offer option selected matches organisational marketing objectives and solves marketing problems

2.6. Match supporting material requirements to type of direct marketing sale

3. Select offer pricing structure

3.1. Evaluate factors affecting pricing to determine normal or average selling price of offer

3.2. Determine short-term pricing strategies

3.3. Select payment term options

4. Determine and design required customer service levels

4.1. Design process that ensures accepted offers are fulfilled promptly

4.2. Develop procedures to ensure prompt answers to queries and complaints regarding product or service

4.3. Ensure access to instant, accurate information about status of delivery of products or services and customer accounts, including after-hours, to provide enhanced customer service

Qualifications and Skillsets

BSBMKG409A appears in the following qualifications: