Promote products and services

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG413A, 'Promote products and services'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Promote products and services' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Plan promotional activities

1.1. Identify and assess promotional activities to ensure compatibility with organisational requirements

1.2. Plan and schedule promotional activities according to the marketing needs of the organisation

1.3. Determine overall promotional objectives in consultation with designated individuals and groups

1.4. Ensure that time lines and costs for promotion of activities are realistic and consistent with budget resources

1.5. Develop action plans to provide details of products and services being promoted

2. Coordinate promotional activities

2.1. Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

2.2. Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

2.3. Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4. Use networks to assist in the implementation of promotional activities

3. Review and report on promotional activities

3.1. Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

3.2. Assess effectiveness of planning processes to identify possible improvements in future activities

3.3. Collect feedback and provide to personnel and agencies involved in promotional activity

3.4. Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

3.5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Qualifications and Skillsets

BSBMKG413A appears in the following qualifications:

  • ICP40610 - Certificate IV in Printing and Graphic Arts (Management_Sales)
  • ICP50410 - Diploma of Printing and Graphic Arts (Management_Sales)
  • LMF40609 - Certificate IV in Design of Kitchens, Bathrooms and Interior Spaces
  • SIH40111 - Certificate IV in Hairdressing
  • BSB41807 - Certificate IV in Unionism and Industrial Relations
  • BSB40807 - Certificate IV in Frontline Management
  • BSB40812 - Certificate IV in Frontline Management
  • BSB41407 - Certificate IV in Occupational Health and Safety
  • BSB41707 - Certificate IV in Recordkeeping
  • BSB41107 - Certificate IV in International Trade
  • BSB40407 - Certificate IV in Small Business Management
  • BSB41307 - Certificate IV in Marketing
  • BSB40507 - Certificate IV in Business Administration
  • BSB40207 - Certificate IV in Business
  • BSB40707 - Certificate IV in Franchising
  • BSB40107 - Certificate IV in Advertising
  • BSB40212 - Certificate IV in Business
  • BSB40610 - Certificate IV in Business Sales
  • CHC42708 - Certificate IV in Volunteer Program Coordination
  • CHC42008 - Certificate IV in Employment Services
  • CHC42608 - Certificate IV in Celebrancy
  • PSP42010 - Certificate IV in School Support Services
  • PSP41904 - Certificate IV in Government (School Support Services)
  • CUS40309 - Certificate IV in Music Business
  • TAE40110 - Certificate IV in Training and Assessment
  • SFI50411 - Diploma of Fisheries Compliance
  • CUE40403 - Certificate IV in Venues and Events (Customer Service)
  • PSP41912 - Certificate IV in Government (School Support Services)
  • PSP42012 - Certificate IV in School Support Services
  • LMT50607 - Diploma of Fashion and Textiles Merchandising
  • LMT41207 - Certificate IV in Fashion and Textiles Merchandising
  • LMT60507 - Advanced Diploma of Fashion and Textiles Merchandising
  • HLT41407 - Certificate IV in Cast Technology
  • HLT51307 - Diploma of Hearing Device Prescription and Evaluation
  • HLT42107 - Certificate IV in Cardiac Technology
  • HLT41307 - Certificate IV in Audiometric Assessment
  • HLT50907 - Diploma of Sleep Technology
  • HLT41907 - Certificate IV in Sleep Technology
  • HLT50607 - Diploma of Paramedical Science (Anaesthesia)
  • HLT42607 - Certificate IV in Anaesthetic Technology
  • CUF40107 - Certificate IV in Screen and Media
  • CUF40407 - Certificate IV in Make-up
  • CUF40207 - Certificate IV in Interactive Digital Media
  • CUF50107 - Diploma of Screen and Media
  • CUA40311 - Certificate IV in Community Culture
  • CUV40511 - Certificate IV in Arts Administration
  • CUV40411 - Certificate IV in Photo Imaging
  • CUL50111 - Diploma of Library and Information Services
  • CHC42712 - Certificate IV in Volunteer Program Coordination
  • CHC42012 - Certificate IV in Employment Services
  • HLT41412 - Certificate IV in Cast Technology
  • HLT42112 - Certificate IV in Cardiac Technology
  • HLT41912 - Certificate IV in Sleep technology
  • HLT41312 - Certificate IV in Audiometric Assessment
  • HLT50912 - Diploma of Sleep Technology
  • HLT50612 - Diploma of Paramedical Science (Anaesthesia)
  • HLT42612 - Certificate IV in Anaesthetic Technology

And the skillsets: