Plan and implement services marketing

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG518A, 'Plan and implement services marketing'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Plan and implement services marketing' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Identify strategies for the marketing of services

1.1. Research services and their characteristics in a specific industry context

1.2. Identify marketing mix as it applies to services

1.3. Evaluate consumer behaviour in services and implications for marketing strategies

1.4. Identify factors influencing customer satisfaction with services

1.5. Identify range of strategies to market the service appropriate for the organisation

2. Select strategies for the marketing of services

2.1. Analyse market trends for service delivery and identify opportunities to market the services

2.2. Identify previous service marketing strategies in the organisation, and analyse successful strategies and areas for improvement

2.3. Select most appropriate service marketing strategies and activities which fit with the organisation's strategic and marketing plans

3. Plan and develop activities for marketing of services

3.1. Record service marketing objectives and purpose

3.2. Calculate costs of service marketing activities

3.3. Select methods to report and measure effectiveness of service marketing activities

3.4. Develop effective service level agreements

3.5. Assign responsibilities to team members for service marketing activities

3.6. Record the strategy plan for the marketing of services marketing and present to relevant stakeholders

3.7. Assemble required resources to implement the service marketing plan

4. Implement and monitor marketing strategy for services

4.1. Schedule work on each services marketing campaign element according to lead times required for different media, and marketing plan for services

4.2. Brief staff and suppliers on their budgets, time lines, roles and responsibilities, and legal and ethical requirements

4.3. Implement service marketing activities according to marketing plan for services

4.4. Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing, and make required modifications

4.5. Analyse success indictors of marketing campaign and record performance according to organisational reporting requirements

Qualifications and Skillsets

BSBMKG518A appears in the following qualifications: