Research, assess and develop a floristry product range

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SFLSOP509A, 'Research, assess and develop a floristry product range'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Research, assess and develop a floristry product range' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Research the market.

1.1. Research potential floristry products within the context of the overall business plan and marketing focus of the organisation.

1.2. Identify and access general information sources for floristry market trends, and distribution and marketing networks.

1.3. Consult with, and incorporate input from, internal colleagues and external stakeholders in the research phase.

1.4. Conduct research to identify current and emerging technologies, market and design trends, and product and service gaps and analyse the potential for future product.

1.5. Identify a range of product development opportunities based on analysis of both the market and the success of the current product range.

1.6. Identify distribution and marketing networks that would support the proposed floristry product and analyse the potential to market the product successfully.

2. Analyse issues relevant to establishing the product.

2.1. Identify and analyse product preferences and requirements of different consumer markets.

2.2. Consult external stakeholders on customer and floristry industry service and quality expectations for floristry products and services.

2.3. Identify and analyse external issues that impact on establishing a product range.

2.4. Assess availability of floristry products and components that will meet preferences and requirements of target market.

2.5. Conduct a self-assessment of the organisation's capability to provide proposed product and identify additional resources required to establish and deliver the product.

2.6. Consider issues relating to product life cycle.

3. Determine a profitable selling price.

3.1. Identify all expenditure items involved in producing the floristry product to determine the nett production cost.

3.2. Incorporate required distributor commissions or mark-ups, determine required profit margin and mark-up the nett cost to determine the selling price.

3.3. Seek information on competitors' product range and consider their price when determining the organisation's selling price.

3.4. Make reasonable cost adjustments to ensure market take-up of price competitive product.

3.5. Assess cost-effectiveness and profitability of a range of proposed products and choose products that will provide the highest yield.

3.6. Clearly and accurately document the full range of pricing structures.

4. Establish the product.

4.1. Develop and communicate a clear, scheduled implementation plan to all personnel involved in establishing the operational details of the product.

4.2. Establish all required marketing activities to promote the product.

4.3. Where appropriate, test new products and services in the marketplace prior to full implementation.

5. Monitor and evaluate the success of the product.

5.1. Monitor product development initiatives in terms of response in the marketplace; feedback from the distribution network, staff and customers; and changes in the internal or external environment that may impact on plans, cost effectiveness and profitability.

5.2. Monitor the quality of supplied flowers, plant materials and other merchandise and take action to rectify any deficiencies that affect the overall quality of the product range.

5.3. Rationalise or delete any product within the range or any stock items on the basis of monitoring in a timely manner and according to any contractual obligations.

5.4. Communicate changes to all relevant colleagues, customers and distributors.

Qualifications and Skillsets

SFLSOP509A appears in the following qualifications:

  • SFL50110 - Diploma of Floristry Design