Profile a retail market

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIRXMPR001A, 'Profile a retail market'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Profile a retail market' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria




Review the image of the store.


Analyse the components of the store image.


Access and analyse relevant store documentation in relation to store image.


Promote the store image in an appropriate manner.


Research market demands for the store.


Select an appropriate area for research of market demands.


Use appropriate market research techniques according to store policy.


Plan market research according to store policy and procedures.


Collect, analyse and present data in an appropriate manner.


Profile the store's customers.


Research the demography of the store's customers.


Develop a demographic profile.


Access information about changing trends and relate to customer demands.


Implement methods to attract customers to store.


Access and analyse information about the customer.


Generate ideas to develop methods for attracting customers.


Select and develop a suitable idea in collaboration with others in the organisation.


Present and discuss the idea with relevant personnel.


Evaluate the idea to ensure that it meets the requirements for the target customers.

Qualifications and Skillsets

SIRXMPR001A appears in the following qualifications:

  • SFL40110 - Certificate IV in Floristry
  • SFL50110 - Diploma of Floristry Design
  • SIB50210 - Diploma of Salon Management
  • SIB50210 - Diploma of Salon Management
  • AHC41110 - Certificate IV in Irrigation
  • AHC32710 - Certificate III in Rural Merchandising
  • AHC40710 - Certificate IV in Retail Nursery
  • AHC50910 - Diploma of Retail Nursery Management
  • SIR30207 - Certificate III in Retail
  • SIR50207 - Diploma of Visual Merchandising
  • SIR40207 - Certificate IV in Retail Management
  • SIR40212 - Certificate IV in Retail Management
  • SIR30212 - Certificate III in Retail Operations
  • SIR50212 - Diploma of Visual Merchandising
  • SIR30312 - Certificate III in Retail Supervision
  • SIR30412 - Certificate III in Business to Business Sales
  • SFL40115 - Certificate IV in Floristry
  • HLT47815 - Certificate IV in Optical Dispensing
  • AHC50916 - Diploma of Retail Nursery Management
  • AHC32716 - Certificate III in Rural Merchandising
  • AHC40716 - Certificate IV in Retail Nursery