- AHCCCF408A - Promote community programs
Assessor Resource
AHCCCF408A
Promote community programs
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to those who promote community Landcare programs or similar, which raise public interest and commitment and attract users, clients or customers of the program and group services.
This unit covers the promotion of community programs and defines the standard required to: identify the potential of a program to appeal to sections of community or industry based on benefits and costs; identify communication channels appropriate for promotion; present in a range of direct promotional situations; develop promotional materials including a range of audio/written/graphic materials; evaluate the promotion program based on stakeholder feedback and effectiveness; respond to queries and enquiries generated by the promotion program.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following: identify the potential of a program to appeal to sections of community or industry based on benefits and costs identify communication channels appropriate for promotion present in a range of direct promotional situations develop promotional materials including a range of audio/written/graphic materials evaluate the promotion program based on stakeholder feedback and effectiveness respond to queries and enquiries generated by the promotion program. |
Context of and specific resources for assessment | Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills |
develop a promotional plan develop a range of written/graphic materials present in a range of direct promotional situations present a specific proposal overcome objections maintain office records, especially of programs, enquiries, contacts and presentations use literacy skills to read, interpret and follow organisational policies and procedures, develop sequenced written instructions, record accurately and legibly information collected and select and apply procedures to a range of tasks use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views use numeracy skills to estimate, calculate and record routine and more complex workplace measures and data use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities. |
Required knowledge |
program services, objectives, goals and guidelines group goals and plans project and other activities basic marketing principles local advertising channels local or regional community and industries. |
The range statement relates to the unit of competency as a whole. | |
Programs may include: | Commonwealth Government community programs under the Natural Heritage Trust Rural Industry programs business programs State Government community programs related to the environment. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Potential of program to appeal to sections of community or industry is identified in terms of benefits and costs. | |||
| Sectors of local community and industry that are potential users/customers/audiences of program are identified. | |||
| A plan to promote program and/or local projects and/or group activities is developed in conjunction with other communication activities. | |||
| Range of promotional channels to reach target sectors is identified. | |||
| Promotional materials to suit promotional channels and target sectors are sourced or developed. | |||
| Impact of promotional materials is tested with group or community members. | |||
| Specialist marketing support is obtained to address specific marketing issues within budget, and program and agency guidelines. | |||
| Potential users of program and services are approached through promotional channels and directly. | |||
| Impact of promotional activities is assessed to determine any changes required. | |||
| Promotional plan and activities are adjusted to achieve an improved impact. | |||
| Proposals for delivery of program services are presented to interested potential users in terms of benefits, costs and other factors. | |||
| Issues raised by potential users are addressed to overcome objections. | |||
| Commitments to use program services or support program are obtained to agency or program guidelines. | |||
| Enquiries by members of community, industry and program are addressed in terms of good customer service and to program and agency guidelines. | |||
| Records are kept of contacts, enquiries and presentations for reporting and follow-up. | |||
| Enquiries and presentations are followed up to obtain commitments to program services and objectives. |
Forms
Assessment Cover Sheet
AHCCCF408A - Promote community programs
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
AHCCCF408A - Promote community programs
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
Signature:
Date:
Student signature:
Date: