- BSBMKG413A - Promote products and services
Assessor Resource
BSBMKG413A
Promote products and services
Assessment tool
Version 1.0
Issue Date: June 2024
This unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.
This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation's products and services.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: designing and delivering promotional presentations evaluating promotional impacts presenting and advocating promotional strategies within the organisation assessing and reporting on customer satisfaction |
Context of and specific resources for assessment | Assessment must ensure: access to an actual workplace or simulated environment access to office equipment and resources examples of products/services and promotional strategies. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate review of action plans developed for products and services being promoted analysis of responses to case studies and scenarios demonstration of techniques observation of presentations assessment of written reports. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: other marketing, sales or public relations units. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
|
Required skills |
literacy skills to read a variety of texts; to prepare general information and papers; and to write formal and informal letters according to target audience technology skills to select and use technology appropriate to a task problem-solving skills to manage contingencies in promotional activities numeracy skills to analyse data and to compare time lines and promotional costs against budgets. |
Required knowledge |
key provisions of relevant legislation from all levels of government that may affect aspects of business operations, such as: anti-discrimination legislation ethical principles codes of practice privacy laws environmental issues occupational health and safety (OHS) planning processes for organising promotional activities organisational marketing plan and associated budgets. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Promotional activities may include: | advertisements client functions employee functions media announcements product launches web pages |
Organisational requirements may include: | access and equity principles and practices confidentiality and security requirements defined resource parameters ethical standards filing and documentation storage processes goals, objectives, plans, systems and processes legal and organisational policies, guidelines and requirements OHS policies, procedures and programs payment and delivery options pricing and discount policies quality and continuous improvement processes and standards quality assurance and/or procedures manuals replacement and refund policy and procedures who is responsible for products or services |
Designated individuals and groups may include: | colleagues committees customers external organisations line management supervisor |
Personnel and resources may include: | management marketing funds organisational personnel promotional products samples technology time venue |
Roles and responsibilities may include: | Code of Conduct job description and employment arrangements marketing plans organisation's policy relevant to work role skills, training and competencies supervision and accountability requirements including OHS team structures |
Networks may include: | company customer internal media and promotional professional social |
Feedback may include: | customer/client response employee data sales orders market share data focus groups |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
---|---|---|---|
Identify and assess promotional activities to ensure compatibility with organisational requirements | |||
Plan and schedule promotional activities according to the marketing needs of the organisation | |||
Determine overall promotional objectives in consultation with designated individuals and groups | |||
Ensure that time lines and costs for promotion of activities are realistic and consistent with budget resources | |||
Develop action plans to provide details of products and services being promoted | |||
Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals | |||
Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel | |||
Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation | |||
Use networks to assist in the implementation of promotional activities | |||
Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services | |||
Assess effectiveness of planning processes to identify possible improvements in future activities | |||
Collect feedback and provide to personnel and agencies involved in promotional activity | |||
Analyse costs and time lines to evaluate the benefits accruing from the promotional activities | |||
Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities |
Forms
Assessment Cover Sheet
BSBMKG413A - Promote products and services
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
BSBMKG413A - Promote products and services
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
Signature:
Date:
Student signature:
Date: