Assessor Resource
BSBMKG610
Develop, implement and monitor a marketing campaign
Assessment tool
Version 1.0
Issue Date: June 2024
This unit describes the skills and knowledge required to design marketing campaigns, to implement campaigns and to analyse success of a campaign.
It applies to individuals who possess a sound theoretical knowledge base and who support enterprise or client marketing interests by undertaking a unique set of resourcing, planning and implementation activities.
Depending on size and structure of the organisation, this role generally applies to a person with managerial responsibility, or specialist staff such as a campaign or operations manager.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)