Assessor Resource
CPPDSM4069A
Promote and market listed business
Assessment tool
Version 1.0
Issue Date: April 2024
This unit of competency supports the work of those involved in marketing listed businesses within the context of a business brokerage.
This unit of competency specifies the outcomes required to market a listed business within the context of a business brokerage. It requires the ability to assess appropriate marketing strategies, develop business profiles, consult with clients and potential markets and review the effectiveness of the marketing strategy. The knowledge requirements for this unit include marketing strategies and techniques within a business broking context, legislative requirements when selling a business, and budgetary considerations.
The unit may form part of the licensing requirements for persons engaged in business broking in those States and Territories where business broking is a regulated activity.
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