List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Establish business relationships | 1.1 Discuss, confirm and document contractual relationship with artists 1.2 Use effective networking strategies with industry contacts to promote business opportunities for artists 1.3 Advise and assist artists to build sustainable career outcomes 1.4 Explore opportunities with artists to maximise commercial advantage |
2. Manage career development | 2.1 Discuss and document realistic career plans with artists, aligning artistic aspirations/potential with career goals 2.2 Develop artists’ repertoires that are commercially viable and in line with realistic market opportunities 2.3 Assist artists to develop their artistic potential, and provide objective assessment of artistic success in a manner and timeframe agreed by all parties 2.4 Represent artistic and career interests of artists when negotiating commercial opportunities 2.5 Implement an impartiality clause when representing more than one artist, and advise each artist of their position within hierarchy of managed artists 2.6 Ensure negotiated obligations with artists are clearly communicated to all business partners |
3. Manage business relationships | 3.1 Plan and agree on communication processes to be used in business relationships with artists 3.2 Provide ongoing, accurate and objective copyright advice to artists 3.3 Advise artists on relevant industry associations, industry awards and WHS issues 3.4 Negotiate, confirm and record a financial plan with artists, and implement an appropriate system to record and monitor finances 3.5 Report finances within legislative guidelines, and manage payments within agreed timeframes 3.6 Seek feedback from artists to evaluate management strategies and adjust as required |
4. Develop market position of artists | 4.1 Assess style, genre, repertoire and performance standard of artists to clarify market fit and potential 4.2 Monitor and assess appeal of artists in local, regional, national and/or international markets 4.3 Collaborate with artists to develop their professional image in line with promotional opportunities 4.4 Negotiate performance opportunities, and organise tours within context of financial risk analysis parameters and artists’ timeframes |
Evidence of the ability to:
provide management services and career advice to artists
negotiate for and with clients
promote artists in current music markets.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
explain typical inclusions of a contractual relationship between a manager and an artist
outline the importance of accurate bookkeeping and recordkeeping for artist management
outline the legislation, industry awards, and industry associations relevant to performers and artist managers
explain ways to develop artists’ repertoires and professional image
explain ways to conduct financial risk analysis on performance opportunities
outline issues and challenges that typically arise in the context of managing artists and their careers, and how they might be overcome.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
appropriate technology
interaction with others.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.