List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Establish project requirements | 1.1 Evaluate requirements for range of illustrative photo imaging projects 1.2 Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects 1.3 Clarify sample layouts and other visual references with appropriate people 1.4 Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects 1.5 Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people 1.6 Produce design concepts for creative products and confirm with relevant people 1.7 Prepare terms and conditions and quotation for shoot, and check against initial estimate 1.8 Confirm intellectual property arrangements and finalise agreement or contract with relevant people |
2. Prepare for shoot | 2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements 2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements 2.3 Organise props, locations, talent, apparel and fashion accessories as required 2.4 Evaluate shoot requirements and take test shots to refine technical and conceptual approach 2.5 Develop shoot management schedule and make shoot preparations 2.6 Liaise with associated professionals about publication or presentation arrangements |
3. Shoot and produce images | 3.1 Capture high quality images to meet shoot objectives 3.2 Alert relevant people to variations to shoot that may lead to additional charges 3.3 Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection 3.4 Optimise and output photo images to relevant specifications using industry formatting standards 3.5 Prepare work for electronic or physical dispatch and presentation or publication 3.6 Prepare invoice or account and deliver with completed images to relevant people |
4. Wrap up and review shoot | 4.1 Check and reinstate equipment, shoot site and props to original condition 4.2 Review any feedback and evaluate personal performance in shoot context 4.3 Catalogue and archive photo images according to industry standards 4.4 Maintain contractual and financial records for business and taxation purposes 4.5 Update work samples of illustrative photo images for self-promotion purposes 4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot |
Evidence of the ability to:
confirm requirements of project with client and other relevant personnel
calculate fees, and arrange agreements, contracts, licences, permits and invoices following standard business practices
organise photo imaging equipment, subjects and locations to shoot illustrative photo images according to legal requirements
apply photo imaging skills to produce illustrative photo images of a professional standard
process, catalogue and archive photo images in accordance with industry standards
package photo images for promotional purposes
evaluate own performance and creative products for improvement.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
outline a range of applications for illustrative photo images
describe contemporary styles and conceptual and aesthetic approaches as they apply to the production of illustrative images in various industry contexts
describe professional practice arrangements as they apply to the illustration photographer
describe the features and capabilities of photo imaging capture technologies as they apply to illustrative photography
explain techniques for optimising images
explain intellectual property rights as they apply to illustrative works
outline systems to securely catalogue and archive photo images and business records.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
photo imaging capture and production equipment for an illustrative photo imaging context
locations and studios for illustrative photo imaging shoots.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.