Assessor Resource
CUEMAR02C
Undertake market research
Assessment tool
Version 1.0
Issue Date: April 2024
Senior personnel or managers would generally apply the skills and knowledge outlined in this unit. In this role. they need a sound knowledge of different research methodologies and how to apply them to meet their organisation's market research needs.
This unit has linkages to a range of other marketing and planning units, and combined assessment and or training with those units may be appropriate, eg:
SITXMPR005A Develop and manage marketing strategies
SITXMPR001A Coordinate the production of brochures and marketing materials.
This unit describes the skills and knowledge to conduct formal market research.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)