Undertake market research

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUEMAR02C, 'Undertake market research'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Undertake market research' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)

Elements and Performance Criteria



1. Plan market research

1.1. Identify specific research needs based on current business focus and the needs of the organisation

1.2. Develop objectives for the research in consultation with the relevant personnel

1.3. Identify research methods and select the most appropriate method in accordance with research objectives, organisational policies and procedures and resource constraints

1.4. Obtain approval to undertake market research from the relevant personnel as required

1.5. Document planning process in accordance with organisational procedures

2. Conduct research

2.1. Obtain data using selected research method(s).

2.2. Identify the need for, and obtain, specialist assistance where appropriate

2.3. Identify the need for, and use, appropriate technology to assist in the research process

2.4. Conduct research within agreed timeframes and in accordance with agreed method

2.5. Document research in accordance with organisational procedures

2.6. Identify the need for, and make adjustments to, the research process when required

3. Analyse research findings

3.1. Analyse data and identify and interpret key issues resulting from the research

3.2. Store data in accordance with organisational procedures

3.3. Use results to inform current activities and future planning

3.4. Present results of the research to relevant personnel with relevant recommendations and observations

3.5. File results of research in accordance with organisational policies and procedures

Qualifications and Skillsets

CUEMAR02C appears in the following qualifications:

  • CUE40403 - Certificate IV in Venues and Events (Customer Service)