Assessor Resource
PMAOMIR523B
Manage corporate media requirements in a crisis
Assessment tool
Version 1.0
Issue Date: April 2024
Key aspects of the competence include:
complying with organisational policies and directions
presenting potential positive and negative views about newsworthiness of information
arranging access for media crews and equipment
identifying opportunities for photographic/film opportunities.
The individual would:
assist in arranging and managing on-site interviews
help arrange interviews with particular personnel
look for and inform media personnel of possible news angles
assist in the development of positive human interest interviews and stories.
Generally, the individual would be part of a team during an emergency situation though may be required to take independent action. At all times, they would be liaising and cooperating with other members of the team.
This unit is based on, but is not equivalent to, PUACOM009A Manage media requirements at major incidents.
This unit covers the competency required of an individual made responsible for the development of a media strategy, the management of the media and provision of information during a major incident. The person would be a member of the incident management team.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)