Assessor Resource
SFLDEC407A
Design complex floristry products
Assessment tool
Version 1.0
Issue Date: April 2024
Application of the competency
This unit describes a key design function for a diverse range of floristry products and applies to the full range of industry sectors and environments. The floristry business could be a retail, studio or floristry business that specialises in corporate or special events.
The complex product could be custom-made in response to a customer brief or an original display or stock item made for general sale. It could be a large or small scale floristry product, one of a complex nature, one using complex techniques or part of a range of products for a special and or themed event.
This unit applies to senior floristry industry personnel with considerable experience across product categories. They operate autonomously and have a strategic design focus as part of their job role. This can include senior retail florists, studio florists, floral designers, florists involved in corporate or special events and owner-operators of small floristry businesses. They may even chose to participate in floral competitions to enhance the professional development of their design skills.
This unit describes the performance outcomes, skills and knowledge required to formally design a diverse range of small to large scale complex floristry products. It requires the ability to determine the product function and style, generate ideas for the design of the product, experiment with and evaluate a range of design concepts and determine and document the final design of the floristry product so that job specifications can be followed during the construction phase.
This unit is the second of three hierarchical floristry design units which cover differing levels of design skill for florists producing different products. The following units cover primary design skills for key and frequently sold floristry products and the higher order design skills for more complex and innovative floristry products:
SFLDEC302A Design floristry products
SFLDEC510A Design and produce innovative floristry products.
The related function of working within a brief and liaising with customers and clients to meet their requirements and special requests is covered in:
BSBDES402A Interpret and respond to a design brief.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)