Assessor Resource

SIRCMER401
Market and promote a pharmacy products and services area

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to pharmacy assistants who are responsible for the marketing and promotion of a specified front of pharmacy products and services area.

Persons undertaking this role may report directly to a retail manager, under the overall supervision of a pharmacist, or report directly to a pharmacist. Within this context, they apply discretion, judgement and accept responsibility for outcomes of their own work.

This unit describes the performance outcomes, skills and knowledge required to plan and implement promotional strategies within a community pharmacy.

The unit covers establishing customer profiles, developing, implementing and evaluating promotional strategies.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

SIRCHCS201

Support the supply of Pharmacy Medicines and Pharmacist Only Medicines

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the assessment guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply pharmacy protocols and procedures when developing and implementing promotional strategies

apply research skills to collect information on customer and market expectations and opportunities

collect and evaluate information to assess the success of strategies and make recommendations for improvement

recommend promotional strategies

plan and carry out work to meet promotional requirements.

Context of and specific resources for assessment

Assessment must ensure that competency:

is observed by the assessor or the technical expert working in partnership with the assessor as described in the assessment guidelines

demonstrates the development of promotional strategies for a range of products and services performed over a sufficient period of time to demonstrate handling of a range of contingencies

is demonstrated in a real or simulated pharmacy workplace environment, which may include customer interruptions and involvement in other related activities normally expected in the pharmacy.

Assessment must ensure access to:

information on a merchandise or services range

pharmacy policy and procedures

promotional and display materials

relevant pharmacy protocols and procedures

pharmacy display standards and guidelines.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of the candidate in the workplace researching, developing and evaluating display and promotional strategies for a range of pharmacy products and services

written or oral questions appropriate to the language and literacy level of the learner to test relevant underpinning knowledge

case studies that involve researching, collaborating, planning and implementing a strategy that markets and promotes a pharmacy products or services area

review of portfolios of evidence and third-party reports of on the job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

collaborate with others regarding development of promotional strategies

provide relevant information to a manager or supervising pharmacist

liaise with suppliers through clear and direct communication

ask questions to identify and confirm requirements

engage with customers during promotions

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

learning skills to:

collect information on customers and markets

research characteristics of target customer bases

source, record and disseminate promotional information

evaluate promotional strategies

literacy and numeracy skills to interpret promotional information

technology skills to access and use information systems required by the role

Required knowledge

pharmacy protocols and procedures relating to promotional strategies for pharmacy products and services, including:

store layout and presentation

advertising and promotions

pricing and marking down of goods, including risk assessment

housekeeping for premises, fittings, fixtures and equipment

location of Pharmacy Only and Pharmacist Only Medicines

pharmacy product and service range to be promoted

pharmacy merchandising plan

current availability and sources for new and existing products and services

principles of visual merchandising

project management principles, including liaising with others and coordinating activities to achieve outcomes within budget and timelines

sources of information on customer expectations and market trends

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant information may include:

target market

store image

market segmentation and business strategy

visual merchandising concepts

store layout and space availability

pricing policies

feedback from customers and staff

seasonal trends.

Compliance factors may include:

guidelines and promotional materials relating to pharmacy group buying and display

planogram requirements

product display location required by schedule classification

pharmacy protocols and procedures relating to promotion of pharmacy products and services.

Promotional strategiesmay include:

companion selling

advertising media, such as:

catalogues

newspapers

posters promoting:

specific product or service

loyalty schemes.

Resourcesmay include:

display fixtures

brochures

sales personnel

stationery, posters and photographs

products

furniture

stands and shelves

demonstration equipment.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify demographics of target customer group. 
Identify products and services to meet market opportunities. 
Develop promotional strategies taking into account relevant information and compliance factors in collaboration with relevant individuals and groups. 
Evaluate strengths and weaknesses of existing promotional strategies. 
Develop promotional strategies according to pharmacy business and marketing strategies and regulatory requirements regarding the operation of community pharmacies. 
Collaborate with relevant colleagues and the supervising retail manager or pharmacist before proceeding with the concept. 
Select resources appropriate for the venue, product and needs of customers. 
Liaise with product suppliers to ensure availability of resources to meet promotional timeframes. 
Secure resources within budget allocation. 
Design and position display according to visual merchandising principles. 
Ensure that product advertising occurs according to legislative requirements and pharmacy policy and procedures. 
Engage with customers to verbally promote products and services where included in the promotional strategy. 
Evaluate promotional strategies against sales turnover, customer feedback and pharmacy promotional standards. 
Review and report on strategies to take advantage of opportunities for improvement. 

Forms

Assessment Cover Sheet

SIRCMER401 - Market and promote a pharmacy products and services area
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Date:

Assessment Record Sheet

SIRCMER401 - Market and promote a pharmacy products and services area

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: