Assessor Resource

SITTPPD010A
Develop and implement local or regional tourism plan

Assessment tool

Version 1.0
Issue Date: April 2024


Developing a local or regional tourism plan involves a strategic focus on the overall and long-term operation of tourism as an industry within a local area or region. It is a key component of tourism planning and management.

This unit applies to senior tourism industry personnel from local, regional or state or territory tourism organisations that operate autonomously and have a strategic tourism planning role.

This unit describes the performance outcomes, skills and knowledge required to develop and implement a strategic tourism plan in a local or regional areas. It requires the ability to develop the plan in consultation with the local community, implement all actions detailed in the plan and monitor all tourism activities for the area or region against the plan.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Nil

Employability Skills

The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

detailed knowledge of the full range of issues that apply to the planning, development and administration of tourism for a local or regional area and the distribution and marketing of particular products

ability to develop, implement and monitor a tourism plan for a specific local or regional area

ability to apply the total planning process to the development of a specific local or regional tourism plan

ability to consult and communicate with the broad community and key stakeholders

project or work activities conducted over a commercially realistic period of time so that the planning, evaluation and monitoring aspects of developing and implementing the plan can be assessed.

Context of and specific resources for assessment

Assessment must ensure:

access to a fully equipped industry-realistic office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in developing and implementing a local or regional tourism plan

access to a local or regional area for which the plan would be developed and implemented or access to comprehensive and sufficient information about that local or regional area to allow the candidate to develop, implement and monitor a strategic tourism plan

access to current tourism industry data

involvement of community stakeholders so that consultation can be achieved.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

project to develop, implement and monitor a tourism plan for a given local or regional area

project activities to develop, implement and monitor a tourism plan in conjunction with a local, regional, or state or territory tourism organisation

review of a completed tourism plan for a specific local or regional area

case studies to assess the candidate's ability to evaluate communities with differing social, cultural and economic structures and issues

case studies to assess the candidate's ability to evaluate local or regional areas with different tourism product bases, and distribution and marketing networks

written and oral questioning or interview to test knowledge such as distribution networks, strategic and tactical community communication processes, strategic planning techniques and practices and the structures of tourism management organisations

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SITTPPD002A Research tourism data

SITTPPD008A Develop host community awareness of tourism

SITTPPD009A Assess tourism opportunities for local communities

SITXMPR005A Develop and manage marketing strategies.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

high-level communication skills to:

conduct comprehensive consultation with the broad community and key community stakeholders

facilitate information sessions, such as seminars and public meetings to elicit feedback and tactically present information

critical thinking skills to facilitate rational and logical analysis of input from the broad community and key stakeholders

high-level written literacy skills to develop both complex and plain English documents such as the overall plan, consultation questionnaires and information documents.

The following knowledge must be assessed as part of this unit:

in-depth knowledge of the main stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

in-depth understanding of the main stakeholders and the environmental, social, cultural and economic aspects of the particular local regional area

in-depth knowledge of current tourism operators and product base, and opportunities to extend these

the key features of environmentally or culturally sensitive areas in the local or regional area

in-depth knowledge of the distribution and marketing networks currently supporting the local or regional tourism product base, and opportunities to extend these

in-depth knowledge of strategic and tactical community communication processes

strategic planning techniques and practices.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Tourism infrastructure may include:

transport

accommodation

attractions

retail

visitor information services

tours

conference facilities.

Product and service gaps may relate to:

inability to service current demand

inappropriate operating practices for the current market place

opportunities for new products and services

assessment of region to meet current and future customer expectations.

Community and industry resources may relate to:

local government resources

local tourist associations or other industry bodies

preparedness of individual tourism operators to contribute to the plan

expertise of those likely to implement the plan

current market position of the destination

opportunities for sponsorship

opportunities for cooperative approaches

potential for state or federal assistance

local skill profile.

Impact on the community may include:

benefits:

economic benefits to local community

improved local facilities

employment opportunities

cultural benefits, including cultural preservation

visitor education

greater understanding between host and visitor cultures

costs:

trivialisation of culture

effect on social structures

damage to environmentally or culturally sensitive areas.

Community consultation may include:

conduct of seminars and public meetings to gain community input

formal and informal research activities within the local community

involvement of community representatives on planning steering committees

activities to gain community support for the planning process prior to commencement

publication and display of draft plans for community comment.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Draft tourism plans within the context of the organisation's overall approach to tourism development within the region. 
Include an inventory of both tourism infrastructure and the carrying capacity of the region. 
Identify product and service gaps and the potential for future development, including use of emerging technologies. 
Draft plans to take account of the level of community and industry resources available to implement the plan. 
Consider impact on the community, including environmental, social, cultural and economic factors, and incorporate these into the planning process. 
Ensure development initiatives are both culturally and environmentally appropriate for the region. 
Conduct community consultation throughout the tourism planning process. 
Develop plans to include a clear strategic and tactical focus. 
Include scheduled course of action and evaluation methods. 
Submit plans to the appropriate authority for approval prior to implementation. 
Implement actions detailed in the plan according to schedule and contingencies. 
Consult and involve the community in tourism issues on an ongoing basis. 
Monitor activities using the evaluation methods detailed in the plan on an ongoing basis to take account of progress towards objectives, evaluation of individual activities and need for changes to the plan. 
Submit required changes for consideration and approval by the appropriate authority. 
Implement and communicate agreed changes promptly. 

Forms

Assessment Cover Sheet

SITTPPD010A - Develop and implement local or regional tourism plan
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

SITTPPD010A - Develop and implement local or regional tourism plan

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

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