Assessor Resource

Determine event feasibility

Assessment tool

Version 1.0
Issue Date: February 2019

Events are diverse in nature and this unit is relevant to any type of event coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors. Event feasibility may be determined after or in parallel with the creation of the initial event concept.

This unit applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions.

They may work in event management companies, in event venues, or in organisations that organise their own events.

This unit describes the performance outcomes, skills and knowledge required to assess the viability of a proposed event, and to develop recommendations and models for its future planning and operation. It requires the ability to use advanced research, analytical and communication skills combined with a detailed knowledge of the event management process.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Not applicable.

Employability Skills

This unit contains employability skills.

Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

develop and present a detailed feasibility analysis that includes substantiated positions and recommendations for at least one event concept that involves the need for:

comprehensive event plans

dedicated event budgets

formal communications plans

multiple operational components

an event operations team

a wide range of stakeholders

integrate knowledge of:

current and emerging event industry trends across areas of planning, management and operations

internal and external factors that impact on event feasibility

resource requirements for the overall staging of events, and for specific event components.

Context of and specific resources for assessment

Assessment must ensure use of:

a real event concept on which to base the feasibility analysis. Event concepts may be created for the specific purpose of skills assessment, but must still meet the requirements outlined under Critical aspects of assessment, and have commercial, community or business relevance. Small personal events are not appropriate as a means of assessing an individual’s skills and knowledge

event stakeholders with whom the individual interacts

current industry data and information sources to inform the feasibility analysis.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of feasibility studies prepared by the individual

oral or written questioning to assess depth of individual’s event industry knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:

SITXEVT602 Develop event concepts

SITXEVT604 Develop and implement event management plans.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to consult and liaise with stakeholders on strategic event management proposals and issues

critical thinking skills to analyse complex information from varying sources and develop strategic positions and recommendations as a result of analysis

initiative and enterprise skills to develop innovative models and recommendations for event management

literacy skills to:

analyse complex event information

articulate complex arguments, scenarios and recommendations

numeracy skills to estimate costs and develop different budgetary scenarios and models

planning and organising skills to provide recommendations for cohesive event planning and management

problem-solving skills to develop strategic positions and recommendations in response to complex event management and operational challenges.

Required knowledge

features and formats or a wide range of event types

internal and external factors that impact on event feasibility and affect its management and operation

resource requirements for the overall staging of complex events, and for specific event components

sources of potential revenue for different types of event

sources of event industry references, and broader references that may inform emerging and innovative practice in event management and operations

current and emerging event industry trends across all areas of planning, management and operations, including:

marketing trends

management models

opportunities offered by new technologies

sustainable event management

risk management considerations for event feasibility:


financial or commercial


options for the presentation of feasibility analysis results.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Key stakeholdersmay include:

community groups

host organisation

industry bodies

organising committees

potential sponsors.

Event concept informationmay relate to:

dates and times



management structures


proposed location or venue.

Place of the proposed event may relate to:

community values

economic objectives

other events:

competing and complementary events

similar formats

similar objectives

philosophy of host organisation

previous events or past practice

supplementary events

wider industry directions.

Internal and external factorsmay include:

competitor activity

industry context

management structures

organisation objectives

resource constraints

social, political or economic factors.

Primary event costsmay include:


collateral materials


marketing costs


staffing requirements



Potential sources of revenue and other resourcesmay include:

community organisations

general public

government funding


industry bodies

participating organisations


Planning and management requirementsmay relate to:



management structures, roles and responsibilities







Operational requirements for each event componentmay relate to:

minimal impact practices for the construction, maintenance and disposal of event staging

components paid and voluntary staff requirements

specialist assistance

staging requirements, including:






Compliance requirementsmay relate to:

environmental sustainability





Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm event rationale and objectives through consultation with key stakeholders and evaluation of event concept information. 
Determine the place of the proposed event in relation to other events and its economic, environmental and social sustainability. 
Assess the marketability of the proposed event through research and consultation. 
Evaluate internal and external factors that impact on the viability of the proposed event. 
Develop complete and realistic estimates of primary event costs based on breakdown of all event components. 
Identify potential sources of revenue and other resources and develop realistic estimates. 
Test and explore different resource scenarios with a range of possible event models. 
Analyse overall event planning and management requirements. 
Evaluate operational requirements for each event component. 
Identify compliance requirements and their impact on event management and operations. 
Consider and develop opportunities to enhance sustainability. 
Develop positions and recommendations based on outcomes of analysis. 
Develop planning, management and operational recommendations for the overall event and key event components. 
Clearly articulate contingency planning requirements. 
Present accurate and complete income and expenditure estimates to inform future decision-making. 
Offer different models and options, including clear details of benefits and risks of suggested models. 
Present key stakeholders with feasibility outcomes in appropriate format. 


Assessment Cover Sheet

SITXEVT603 - Determine event feasibility
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student









Assessor name:



Assessment Record Sheet

SITXEVT603 - Determine event feasibility

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:









Overall assessment result: Competent Not yet competent

Assessor name:



Student signature: