Elements and Performance Criteria
- Select and set activity and transaction records and measurements
- Analyse business plan and budget to identify relevant business information needs
- Identify possible contact pathways
- Identify measurement methods and MIS used in each step in engagement pathway
- Configure information systems to capture required measurements
- Develop and implement testing procedures for transaction and call/engagement pathway measurements
- Collect data
- Analyse MIS resulting from customer contact activities
- Prepare and present information