Elements and Performance Criteria
- Interpret design brief
- Correctly interpret the specifications of design brief
- Establish and clarify user or client for the proposed product/service to inform design decisions
- Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues
- Source and evaluate information pertinent to design brief
- Explore and develop design concept
- Generate ideas for design concept through research, exploration and experimentation
- Develop initial design concept consistent with design brief parameters
- Evaluate and explore options for refining concept to best meet design brief parameters
- Refine options and select approach which best meets design brief requirements
- Liaise with client
- Agree on communication process and frequency of communication with client
- Present concepts for work at appropriate stages during design process as required
- Present and explore different options and creative ideas with client when appropriate
- Proactively seek and act on client feedback
- Reach agreement on concept for work which complies with design brief
- Plan production of work
- Assess specific design production risks
- Identify all components required to produce a prototype
- Assess technical requirements for production against specified guidelines
- Identify and consult with support services required for production
- Produce a prototype and evaluate against design brief requirements
- Analyse prototype and determine any further adjustments to production requirements
- Finalise production specifications supported by accurate and complete documentation
- Complete production of work
- Collect and/or organise required components for the work
- Produce or monitor the production of work ensuring all parameters of design brief are met
- Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
- Seek client approval for work where appropriate