Elements and Performance Criteria
- Identify opportunities for new franchise sites or regions
- Access franchise organisation’s strategic plan for expansion of franchise operation to determine opportunities for new sites or regions
- Make analysis from closures of existing sites or regions and other industry data to identify opportunities for new sites or regions
- Undertake market research to identify opportunities for new sites or regions
- Obtain agreement on new sites and regions from senior management
- Confirm and document opportunities for new sites or regions within franchisor’s policies
- Select new franchisees
- Supply applicants for new sites or regions with requirements for establishing a franchise
- Check each applicant’s suitability and ability to meet franchisor’s requirements in consultation with applicants and franchise operation’s management
- Evaluate each applicant’s business planning documents for suitability
- Assist potential franchisees with establishing new franchise
- Assist potential franchisees with completion of business and marketing plans
- Clarify issues raised in relation to operation of the franchise with potential franchisees
- Assist potential franchisees with obtaining required permits, site selection and financing options
- Communicate and clarify with potential franchisees, marketing or other cooperative funds, intellectual property rights and rights to client database
- Determine physical and human resources required for commencement of franchise in conjunction with potential franchisee
- Formalise agreement with new franchisee/s
- Assist franchisee/s in opening new franchise
- Assist franchisee/s obtain required physical and human resources to commence operations
- Assist franchisee/s obtain required products to commence operations
- Determine and implement responsibilities of franchisor as per franchise agreement
- Provide assistance to franchisee/s to determine and implement strategies and processes to meet franchisee obligations and legislative requirements as per franchise agreement and to manage the franchise
- Monitor ability to commence franchise operations on due date in conjunction with franchisee/s
- Determine training needs of franchisee/s and facilitate required training
- Resolve problems arising in setting up franchise to commence business operations in conjunction with franchisee/s
- Commence operations of new site or region within specified timeframes and within parameters set down by franchisor