Required skills

literacy skills to read a variety of texts to prepare general information and papers and to write formal and informal letters according to target audience

technology skills to select and use technology appropriate to a task

problemsolving skills to manage contingencies in promotional activities

numeracy skills to analyse data and to compare time lines and promotional costs against budgets

Required knowledge

key provisions of relevant legislation from all levels of government that may affect aspects of business operations such as

antidiscrimination legislation

ethical principles

codes of practice

privacy laws

environmental issues

occupational health and safety OHS

planning processes for organising promotional activities

organisational marketing plan and associated budgets

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

designing and delivering promotional presentations

evaluating promotional impacts

presenting and advocating promotional strategies within the organisation

assessing and reporting on customer satisfaction

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to office equipment and resources

examples of productsservices and promotional strategies

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of action plans developed for products and services being promoted

analysis of responses to case studies and scenarios

demonstration of techniques

observation of presentations

assessment of written reports

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

other marketing sales or public relations units

Promotional activities may include:

Organisational requirements may include:

Designated individuals and groups may include:

Personnel and resources may include:

Roles and responsibilities may include:

Networks may include:

Feedback may include: