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Elements and Performance Criteria

  1. Initiate the strategic planning process.
  2. Conduct an environmental and organisational scan.
  3. Lead the establishment of organisational key directions and goals.
  4. Lead the development of the plan’s key activities and performance indicators.
  5. Manage the implementation process.
  6. Manage the evaluation process.

Range Statement

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

Best practice and trends must include:

emerging or changed use of technologies

company structures, including trends towards:

changed ownerships

merged or diversified organisations

multi-service organisations

new or changing levels and ranges of services.

Industry intelligencemust include:

data available from industry associations

information gained through industry networks

market research

published reports on industry composition

search of publicly available annual reports for listed companies

search of publicly available business records.

Risk factors to be considered must include:

access to skilled workforce

change to regulatory or licensing environment

changing client requirements

cyclical changes within the industry or region

difficulties associated with nature or complexity of project itself

difficulties inherent to site

difficulty in accessing funds

emergence of new technologies

ill health of principal or key staff

legal proceedings

reliance on gaining input from external professionals in a timely manner

requirement to operate within a complex and rigid regulatory and compliance system

strength of existing or new competitors

tightened economic environment

time delays due to the planning process

work health and safety (WHS).

Resourcing levels to be considered must include:

consultant costs

funding of organisation’s expansion

human resources

infrastructure

new marketing effort and costs.


Performance Evidence

A person demonstrating competency in this unit must satisfy the requirements of the elements, performance criteria, foundation skills and range of conditions of this unit.

The person must also consult and coordinate to initiate and implement a high-level strategic planning process for one organisation.

In doing the above, the person must:

identify and analyse a body of research to identify industry trends and organisational requirements, including:

examples of industry best practice

industry intelligence

demographic trends and other market profiling

stakeholder interests and needs

use communication and management skills to design and drive a strategic planning process

develop a strategic plan that reflects organisational needs and positions the organisation for success, underpinned by sound financial and other analysis

source and engage resources and staff commitment to ensure implementation of the detailed tactics required for organisation’s success.


Knowledge Evidence

A person demonstrating competency in this unit must demonstrate knowledge of:

contractual requirements and implications for the organisation

financial management requirements and processes of the organisation

industry trends, including changes to technology

organisational resource requirements to undertake projects

processes and procedures for goal setting and activity setting

regulatory and licensing arrangement and potential changes

risk management processes

strategic and operational planning processes, including:

environmental analysis

strengths, weaknesses, opportunities and threats (SWOT)

establishing a vision and mission

establishing key performance indicators and performance measures.