This section describes the essential skills and knowledge and their level required for this unit

Required skills

ability to communicate with and relate to people from a range of social economic and cultural backgrounds and with varying physical and mental abilities

analytical skills to interpret documents such as legislation regulations and rural property market reports

application of risk management strategies associated with advising clients on listing and marketing rural property for sale or lease

computing skills to access agency databases send and receive emails and complete standard forms online

decision making and problem solving skills to analyse situations and make decisions regarding listing rural properties that are consistent with legislative and ethical requirements

literacy skills to access and interpret a variety of texts including legislation regulations and rules of ethics prepare general information papers formal and informal letters advertisements reports and applications and complete standard and statutory forms

negotiation skills to assist clients to list rural properties for sale or lease with agency

numeracy skills to calculate and interpret data such as commissions and entitlements

planning organising and scheduling skills to undertake workrelated tasks such as inspecting properties and advertising

research skills to identify and source documents and information related to rural property

Required knowledge and understanding

advertising

listings including

agency fees and conditions

agency practices in relation to obtaining listings

business and personal referral networks

documentation

ethical standards associated with listing rural properties for sale or lease

farming area for prospecting for listings

networks that provide listing opportunities

sources of listings

target groups for obtaining listings

techniques for identifying needs and motivations of clients to list rural property for sale or lease

listing presentation kit including

content

format

purpose

marketing including

budget

materials

plan

strategies if properties prove difficult to lease

marketing activities including

advertising including print and electronic media

agency property guide

brochures

businesstobusiness marketing

direct marketing

inspections

mailouts

networking

open house

seminars

signboards

targetting markets by service type

internet and online advertising including web pages virtual tours and online directories

market value including

forces that create value

types of value such as value to owner statutory value and security value

methods of sale

negotiation techniques

presentation techniques

principles underpinning effective listing and marketing materials including

action

attention

desire

interest

property knowledge including

cropping properties yields seasons types of crops soils facilities such as grain storage and transport diseases and rotational cropping

dairies quotas breeds lactation dairy layout and equipment and conversion factors such as dairy set up herd access and distance to market

general local market conditions trends in sector and industry land titles geophysical and topographical characteristics carrying capacity and local land characteristics

grazing properties dry sheep equivalent DSEcarrying capacity pastures soil types and breeds

irrigated properties water licence availability soil types topography and types of reticulation such as flood drip direct or row cropping

water

relevant federal and state or territory legislation and local government regulations related to

animal health

antidiscrimination

aquaculture

consumer protection

crown land

environmental issues

equal employment opportunity EEO

financial probity

franchises and business structure

industrial relations

livestock

native title

OHS

privacy

rural property sales leasing and management

taxation

water rights

role of stock and station agent in providing estimate of value

ways of developing and maintaining a business network

Overview of assessment

This unit of competency could be assessed through practical demonstration of listing and marketing a rural property for sale or lease Targeted written including alternative formats where necessary or verbal questioning to assess the candidates underpinning knowledge would provide additional supporting evidence of competence The demonstration and questioning would include collecting evidence of the candidates knowledge and application of ethical standards and relevant federal and state or territory legislation and regulations This assessment may be carried out in a simulated or workplace environment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

A person who demonstrates competency in this unit must be able to provide evidence of

completing standard and statutory documentation associated with listing and marketing rural properties for sale or lease

identifying client requirements with regard to listing and marketing rural properties for sale or lease

knowledge of agency practice ethical standards and legislative requirements affecting listing and marketing properties for sale or lease

knowledge of consumer protection principles that affect the listing and marketing of rural properties for sale or lease

maintaining business records associated with listing and marketing properties for sale or lease

maintaining communication with clients throughout the listing and marketing process

planning and delivering effective listing and marketing presentations in line with agency practice ethical standards and legislative requirements

negotiating and finalising the listing of rural property for sale or lease in line with agency practice ethical standards and legislative requirements

planning and developing marketing plans for the sale or lease of rural property in line with agency practice ethical standards and legislative requirements

implementing marketing activities for the sale or lease of rural properties in line with agency practice ethical standards and legislative requirements

preparing marketing materials for the sale or lease of rural properties in line with agency practice ethical standards and legislative requirements

reviewing and reporting on marketing activities associated with the sale or lease of all types of rural properties

Context of and specific resources for assessment

Resource implications for assessment include

access to suitable simulated or real opportunities and resources to demonstrate competence

assessment instruments that may include personal planner and assessment record book

access to a registered provider of assessment services

Where applicable physical resources should include equipment modified for people with disabilities

Access must be provided to appropriate learning andor assessment support when required

Assessment processes and techniques must be culturally appropriate and appropriate to the language and literacy capacity of the candidate and the work being performed

Validity and sufficiency of evidence require that

competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the persons competence

all assessment that is part of a structured learning experience must include a combination of direct indirect and supplementary evidence

where assessment is for the purpose of recognition RCCRPL the evidence provided will need to be current and show that it represents competency demonstrated over a period of time

assessment can be through simulated projectbased activity and must include evidence relating to each of the elements in this unit

In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions and will reflect the requirements of the competency and the work being performed

Sources of property listings may include:

Target groups may include:

Legislative requirements may include:

Canvassed may refer to:

Enquiries may be:

Clients may include:

Appropriate rapport relates to use of techniques that:

Client requirements may include:

Interpersonal communication techniques may include:

Promotional material and listing kit may include:

Market influences likely to affect rural property sales and leasing may include:

Market information may include:

Method of sale options may include:

Tenancy or lease agreement arrangements may include:

Market value assessment may include:

Buyer profile may include:

Marketing strategies and activities may include:

Marketing plan may include:

Monitoring of marketing activities may include:

Information on progress may include:

If property proves difficult to sell or lease strategies may include:

Verifiable evidence may include: