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Elements and Performance Criteria

  1. Communicate with the customer
  2. Maintain personal presentation standards
  3. Provide service to customers
  4. Respond to customer complaints

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit

understanding of communication and customer service and its importance in the context of the cultural industries

ability to communicate effectively with customers including those with special needs within the range of situations required for the relevant job role

ability to respond effectively to a range of different customer service situations

Context of and specific resources for assessment

The assessment context must provide for

practical demonstration of communication skills through interaction with others

project or work activities that allow the candidate to respond to multiple and varying customer service and communication situations relevant to the job role

Method of assessment

Assessment may incorporate a range of methods to assess practical skills and the application of essential underpinning knowledge and might include

direct observation of the candidate carrying out work tasks involving dealing with customers

role plays about communication situations and dealing with conflicts and misunderstandings

oral or written questioning about effective communication and personal presentation

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Assessment of this unit requires access to

typical organisational customer service policies and procedures


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Customers may include:

event organisers

outside contractors

theatre/cinema/event patrons

those from a range of cultural customs/backgrounds

venue hirers

workmates/colleagues

Situations and contexts where customer service is provided may include:

back-of-house

front-of-house

in an office

reception area

Oral communications tasks include:

asking questions to gain information, clarify ambiguities and adequately understand requirements

asking the right questions to elicit customer special needs

empathising with the customer situation while upholding venue or hirer policy

negotiating outcomes where points of view differ

providing information accurately in plain English with sensitivity to the needs of people from a range of cultural and linguistic backgrounds and people with intellectual or physical disabilities

rephrasing and repeating questions, requests and statements to confirm they have been correctly understood

responding to instructions

speaking clearly to be understood and listening carefully to understand

Non-verbal communication may include:

body language

culturally specific communication customs and practices

dress and accessories

gestures and mannerisms

use of space

voice tonality and volume

Personal presentation may include:

dress

hair and grooming

hands and nails

jewellery

use of safety items

use of uniform

Customers with special needs may include:

aged people

first-time patrons

groups

infants

parents with young children

pregnant women

school groups

those with a disability

those with special or cultural needs

unaccompanied children

VIPs

Organisational guidelines may include:

addressing the person by name

modes of greeting and farewelling

time-lapse before a response.

Customers with special needs may require:

hearing assistance

special seating

translation assistance

wheelchair access.