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Elements and Performance Criteria

  1. Set revenue-raising goals
  2. Implement revenue-raising strategies
  3. Evaluate revenue-raising strategies

Required Skills

Required skills

communication skills to

discuss revenueraising issues with colleagues

communicate effectively with a range of stakeholders

conduct negotiations to clarify terms and conditions of funding agreements

establish and maintain relationships with representatives from funding bodiesrevenue sources

initiative and enterprise to

identify revenue sources that best suit the organisations profile and vision

anticipate and manage risks associated with obtaining revenue

numeracy skills to interpret organisational financial reports and budget documents

planning and organising skills to plan and implement approaches to revenue sources in a timely and logical manner

research skills to obtain necessary background information to assist with the identification of potential revenue sources

selfmanagement skills to work within specified timelines

technology skills to

use a range of office equipment and software to produce documents and reports

use the internet as a research tool

Required knowledge

typical avenues through which revenue can be raised in the relevant industry content including

government departments

industry

private sector

methods used by similar organisations to generate revenue

emerging trends and different models for revenueraising activities

issues and challenges that typically arise in the context of revenue raising

general business requirements associated with revenue and funding sources including audit accounting and legal issues

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

develop an action plan that outlines strategies to raise revenue for a given organisation or practice

apply knowledge of revenueraising opportunities in the relevant industry context

Context of and specific resources for assessment

Assessment must ensure access to

materials resources and equipment needed to research funding and revenue opportunities

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of an action plan developed by the candidate detailing revenueraising strategies

questioning and discussion about action plan and negotiation strategies

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUEFINC Obtain sponsorship

CUEFIN03C Obtain sponsorship

CUSFIMA Secure funding for projects

CUSFIM501A Secure funding for projects.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Revenue sources may include:

advertising

corporate contributions

government funding

promotional opportunities

sales

sponsorship.

Information sources may include:

annual reports of companies known for sponsorship

benchmarking with similar organisations

directories:

government departments and agencies

industry

philanthropic trusts

industry networks

internet

print and electronic media

professional associations

tender search organisations

word-of-mouth.

Factors may include:

costs and benefits to the organisation

eligibility criteria

environmental issues

expectations of:

advertisers

corporate donors

funding bodies

grant conditions

level of funding offered

timing.

Priorities may be determined through consideration of:

benefits to the organisation

costs involved in seeking revenue:

compliance requirements

people

reporting requirements

resources

time

length of potential financial support

likely chance of success

nature of support

profile opportunities

relationship and network opportunities.

Relevant people may include:

board of directors

business manager

CEO

colleague

financial adviser

managing director.

Processes may include:

completion of proposals or submissions

direct approaches

presentations

responses to tenders or advertising

retail outlets sourced or established.

Ways to build positive relationships may include:

attendance at organised networking events, e.g. conferences, openings and launches

direct approaches

offering support to other organisations

organisation of own networking events, e.g. launches, displays, workshops and promotions

presentations.

Funding agreement may include:

compliance monitoring arrangements

reporting and review requirements

rights and responsibilities of all parties

terms and conditions of agreement.

Impact may relate to:

ability to comply with any funding and sponsorship conditions

access to other potential revenue sources

additional networking opportunities

additional promotional and profiling opportunities

additional work requirements on staff

increase in the use of that funding source

opportunities to extend potential funding into new areas

reporting requirements.