Elements and Performance Criteria
- Establish and define requirements for a range of commercial projects
- Evaluate requirements of client brief for a range of commercial photo imaging shoots
- Research sources of information for contemporary styles and conceptual and aesthetic approaches to similar commercial photo imaging shoots
- Clarify sample layouts and other visual references with appropriate people
- Prepare job, creative fee and usage estimates for a range of commercial photo imaging shoots
- Meet with client to confirm shoot responsibilities and define and refine shoot requirements
- Prepare terms, conditions and quotation for shoot according to client deadlines and check against initial estimate
- Make agreement and complete contract with client or commissioning agent where applicable
- Prepare for shoot
- Research and adopt professional practice arrangements for shoot and confirm with appropriate people
- Investigate site-specific OHS, licence and permit requirements
- Consider shoot requirements and make test shots to refine skills for shoot
- Prepare shoot management timelines and make appropriate shoot preparations
- Negotiate with necessary parties for access to models, locations and other subjects
- Shoot images, proof and optimise work to client specifications
- Capture in-production images to agreed style and content within shoot context
- Confirm any changes that occur during the shoot that may lead to cost variances with client or commissioning agent
- Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection
- Optimise images and output creative product to agreed client specifications using industry standards
- Prepare work for electronic or physical dispatch and presentation/publication within the shoot context
- Prepare invoice or account for client
- Deliver completed images/creative product to client with invoice or account and copy of licence, and confirm client satisfaction
- Wrap up and review shoot
- Check and reinstate equipment, studio and props
- Catalogue and archive images or creative product appropriately
- Maintain contractual and financial records for business and taxation purposes
- Review client response and personal performance within shoot context
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot