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Elements and Performance Criteria

Required Skills

Required skills

photo imaging skills to

create meaningful images in private or public spaces in a respectful manner

optimise or create files or film to wedding photo imaging industry standards

use industrystandard digital media design and presentation technologies

research skills to

compare contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

maintain professional practice arrangements for wedding photo imaging

critical thinking skills to

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to

maintain contractual and financial records for business and taxation purposes

prepare pricing structures payment plans budgets quotations and invoices for clients

planning and organising skills to

coordinate activities of models assistants and creative and shoot teams

interpret and respond to photo imaging briefs

organise shoots on location or in studio and prepare shoot management timelines

learning skills to review personal performance within shoot context

problemsolving skills to

identify or rectify equipment malfunction or failure

adjust for unforeseen or changed circumstances of the wedding shoot

teamwork skills to work with a shoot and postshoot team

communication skills to

conduct interviews and consultation

develop rapport with subjects and recognise and overcome tension and nervousness that may arise from subjects having photographs taken

establish and nourish industry links with suppliers contractors and employees

make business presentations

negotiate prices and fair exchange of services with clients and project stakeholders

resolve complaints and disputes

seek feedback from clients on shoot progress and image selection

work effectively with diversity and deal empathetically with subjects

technology skills to check and reinstate equipment studio and props

Required knowledge

broad wedding photo imaging environment including the styles and where and how the image products are used

business practice including partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

relationship between photo imaging practitioner and wedding clients

procedures for selecting testing and evaluating technology to determine its suitability for wedding production purposes

traditions and contemporary issues that inform wedding photo imaging practice

protocols for working with government institutionsregulations relating to the wedding environment

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

apply a typical workflow in wedding photo imaging professional practice

apply business coordination and negotiation skills to own photo imaging practice

apply technical and imaging skills including capturing and optimising wedding images

interact and liaise with clients and associated professionals within the context of a wedding shoot including empathetic communication skills

work within a diverse range of cultural and religious practices and rituals in a wedding context

Context of and specific resources for assessment

Assessment must ensure

a range of photo imaging production equipment employed in a wedding context such as album layout software cameras computers printers darkrooms lighting and accessories

a range of locations and studios for wedding photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries such as designers fashion stylists makeup artists hairdressers processing labsprinters bookbinders and presentation specialists

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the candidate and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence

review of thirdparty reports from experienced practitioners

direct observation of candidate applying a typical workflow in wedding photo imaging professional practice

direct observation of candidate participating in wedding photo imaging events and making wedding photo imaging products

case studies to assess candidates ability to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

participation in and observation of wedding photo imaging awards

review of creative products against wedding industry standards and service specifications

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research the role and use of the photo image in visual communication

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHIA Research and exploit photo imaging trends

CUVPHI517A Research and exploit photo imaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation of professional work

CUVPHI520A Produce an innovative presentation of professional work

CUVPHIA Employ colour management in a digital imaging workplace

CUVPHI529A Employ colour management in a digital imaging workplace.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:	contemporary wedding or fashion media, newspapers, television and magazines internet and social media sites interviews personal experiences professional awards professional libraries workshops, seminars and conferences.
Wedding photo imaging styles may include:	contemporary ethnic, religious and cultural traditions magazine style photo-documentary/photo essay traditional.
Wedding subjects may include:	integration of subjects into architectural and landscape environments portraits of: couples formal and informal groups individuals wedding details: apparel and accessories automobiles and transportation vehicles cakes dresses flowers jewellery.
Wedding locations may include:	churches landscape environment: beaches, river and stream banks buildings and architectural public and private parks and gardens roadsides, fields and farmlands urban and rural photo imaging studio private homes reception rooms and hotels.
Studio style may include:	unique and recognisable photographic and print/album look, including factors such as: depth of field exposure compensation fragments and details framing and cropping lens focal length post-capture image treatment point of view (POV) photography use of abstraction.
Pricing schedule may include:	payment plans range of services or packages.
Professional practice arrangements may include:	contracts copyright, licensing and intellectual property rights creative product archive/digital asset management financial management and GST insurance, including personal, public risk, accident and sickness, equipment, completed creative product, and transportation and storage licences and permits model/talent and property releases OHS project budget management.
Appropriate people may include:	bridal agencies and wedding suppliers members of relevant professional associations mentors and peers practising wedding photographers, photo imagists and members of allied fields.
Shoot responsibilities may include:	confirming legal aspects of the shoot controlling the shoot controlling and signing off on the creative product liaising with bridal party and family to coordinate group shots negotiating and signing contract paying deposit and final account selecting locations, props and backgrounds.
Shoot requirements may include:	analog or digital capture technologies and supporting accessories creative product: how it is to be used what the client specifies duration of coverage hire options for equipment props and backgrounds photo imaging lighting: ambient mixed lighting supplementary, including electronic flash, tungsten and fluorescent processing requirements for image work created shoot team post-shoot team: album planners and designers digital media/audio visual producer image enhancement and retouching studio or internal/external location timelines for stages of wedding workflow transportation of equipment.
Shoot preparations may include:	assemble and check all equipment brief assistants, members of the shoot and post-shoot teams conceptualise involvement in creative process confirm time, place and requirements for all aspects of the shoot that will be supplied by others consider and implement strategies for back-up equipment in case of equipment loss or failure ensure personal grooming and presentation of self and team match client expectations negotiate access to locations with necessary parties undertake weather check for location shoots.
Shoot context may include:	agreed responsible parties for aspects of the shoot application of teamwork and management skills conducive to a creative environment client’s contractual agreement compassionate and empathetic considerations cultural requirements physical environments of the shoot time constraints for locations and associated professionals for the event.
Changed circumstances may include:	changes due to emotional state of the subjects changes to contractual arrangements equipment malfunctions inclement weather overlooked technical requirements physical changes of the location subject changes substitution of replacement photographer due to illness or unavailability.
Shoot team may include:	album planners and designers child minders post-shoot team: digital media/audio visual producer image enhancement and retouching shoot team: assistants fashion stylists make-up and hairdressers posers.
Creative products may include:	photo images as: digital files for use on the internet or for inclusion in personal digital media presentations or documents DVDs and digital media presentations framed prints loose prints mounted prints prints in or for albums and books.
Optimise images may include:	digital files as specified: bit depth colour space digital asset management file dimensions and size in pixels file format, such as: joint photographic experts group (JPEG) portable document format (PDF) Photoshop Data (PSD) tagged image file format (TIFF) file naming, captions and inclusion of file information data multiple file formats uncompressed and compressed files maintain quality and integrity of the digital data process RAW/JPEG files retouch, enhance and photomontage as requested transfer media, such as CD, DVD and internet.