Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

Required Skills

Required skills

photo imaging skills to

create meaningful images in private and public spaces in a respectful manner

optimise and create files and film to stock photo imaging industry standards

use industrystandard digital media design and presentation technologies

research skills to

compare contemporary styles and conceptual or aesthetic approaches to stock photo imaging

maintain professional practice arrangements for stock photo imaging

critical thinking skills to

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to

maintain contractual and financial records for business and taxation purposes

prepare budgets pricing schedules quotations and invoices for clients

communication skills to

engage with clients in a meaningful way and explain and describe work practices

establish and nourish industry links with suppliers contractors and employees

liaise with clientsimage brokers and make business presentations

negotiate prices and fair exchange of services with clients and project stakeholders

negotiate successful contracts and work agreements with clients

negotiate with and relate to clients models creative teams and project stakeholders

recognise and overcome tension and nervousness in subjects

resolve complaints and disputes

speak at marketing and networking opportunities

work effectively with diversity and deal empathetically with subjects

learning skills to review personal performance within shoot context

planning and organising skills to

interpret and respond to photo imaging briefs

coordinate activities of models assistants and creative and production teams

organise shoots on location and in studio and prepare shoot management timelines

problemsolving skills to identify and rectify equipment malfunction or failure

teamwork skills to work with a production team

technology skills to check and reinstate equipment

Required knowledge

business practice including partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

relationship between practitioner and professional bodies and associations

procedures for selecting testing and evaluating technology to determine its suitability for stock production purposes

products and practices of stock photo imaging environment including practices and products

traditions and contemporary issues that inform stock photo imaging practice

working with government institutions and regulations relating to stock photo imaging practice

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

apply a typical workflow in stock photo imaging professional practice

interact and liaise with potential clients image brokers and associated professionals

apply business coordination and negotiation skills to own photo imaging work practices

apply technical and imaging skills including capturing and optimising stock images

Context of and specific resources for assessment

Assessment must ensure

a range of photo imaging production equipment such as cameras computers software printers darkrooms lighting and accessories

a range of locations and studios for stock photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to stock photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries such as designers sports people researchers field scientists tour operators and business owners

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the candidate and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence

review of thirdparty reports from experienced practitioners

direct observation of candidate applying a typical workflow in stock photo imaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptual or aesthetic approaches to stock photo imaging

participation in or observation in professional photo imaging awards

review of stock image products against industry standards and service specifications

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research the role and use of the photo image in visual communication

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHIA Research and exploit photo imaging trends

CUVPHI517A Research and exploit photo imaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation of professional work

CUVPHI520A Produce an innovative presentation of professional work.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:	contemporary media, such as newspapers, television, magazines image sourcing agencies, image banks and libraries internet and social media sites interviews personal experiences professional awards professional libraries workshops, seminars and conferences.
Technical requirements may include:	location requirements: aerial photography remote or urban photography terrestrial specialised locations, such as deserts; jungles; oceans, lakes and seas; and polar or ice and snow regions models, assistants, support crew and guides personnel needs specialist equipment requirements: batteries and power generation high-speed cameras survival gear telescopes and microscopes underwater cameras.
Stock photo imaging projects may include:	billboard signage book and magazine covers business CD sleeves and covers cultural activities and events current news topics display panels for conferences, trade displays and corporate promotions landscape lifestyles murals for commercial interior decoration natural history print and online training materials public figures representation of society and/or demographics sport underwater visual identity images for commercial use.
Appropriate people may include:	members of relevant professional associations mentors and peers practising stock photographers/photo imagists and members of allied fields.
Professional practice arrangements may include:	contracts copyright, licensing and intellectual property rights creative product archive/digital asset management creative product transportation and storage financial management and GST insurance, including personal, public risk, accident and sickness, equipment licences and permits model and property releases OHS project budget management.
Shoot requirements may include:	analog or digital capture technologies and supporting accessories creative product: how it is to be used what the client specifies hire options for equipment models, props and backgrounds overall look and feel to satisfy requirements of brief or style or shoot context photo imaging lighting: ambient mixed lighting supplementary, including electronic flash, tungsten and fluorescent assistant post-production coordinators processing requirements for image work created production team studio or internal/external location technical considerations arising from the technical requirements of shoot timelines for stages of stock workflow transportation of equipment.
Shoot preparations may include:	assembling and checking all equipment briefing assistants and other members of creative team involvement in concept development phase of creative process confirming time, place and requirements for all aspects of the shoot that will be supplied by others undertaking weather checks for location shoots.
Shoot context may include:	application of teamwork and management skills conducive to a creative environment colour management specifications format and orientation of image provision of innovative suggestions and options to improve: creative product service being supplied shoot personnel, including: park rangers tour operators and guides dive masters pilots assistants location scouts technical requirements of creative product timelines.
Optimise images may include:	digital files as specified: bit depth colour space digital asset management file dimensions/size in pixels file format, such as: joint photographic experts group (JPEG) portable document format (PDF) Photoshop Data (PSD) tagged image file format (TIFF) file naming, captions and inclusion of file information data multiple file formats transfer media, such as CD, DVD and internet uncompressed and compressed files maintaining quality and integrity of the digital data processing RAW/JPEG files retouch, enhance and photomontage as requested.
Creative product may include:	photo images and photomontages: digital files DVDs and digital media presentations.
Commercial environment may include:	image broker image library making direct contact with potential clients self-publishing or merchandising.