Elements and Performance Criteria
- Identify target markets
- Applicable Occupational Health and Safety (OHS), environmental, legislative and organisational requirements relevant to developing and managing a promotions program are identified and followed
- Potential of program to appeal to stakeholders is identified in terms of benefits and costs
- Potential audiences of programs are evaluated
- Benefits of and needs for promotions program are clarified
- Plan a promotions program
- Program purpose and objectives are defined
- Promotions program is developed with appropriate outcomes in consultation with key stakeholders
- Timeline and budget are identified and checked with appropriate personnel
- Range of promotional modes and methods to reach different target sectors are selected and documented in the plan
- Range of tools and resources appropriate to program modes and methods are developed
- Necessary approvals are sought and obtained
- Implement promotions program
- Promotions program is implemented in line with modes, methods, schedule, budget and legislative requirements
- Required resources and authorisations are obtained and coordinated in line with organisational requirements
- Schedule for program is communicated to coordinating personnel
- Tools and resources are provided to coordinating personnel
- Processes to monitor the quality of the program are established
- Monitor and review promotions program
- Program is reviewed to ensure compliance with organisational and legislative requirements
- Communication with coordinating personnel is maintained
- Program is amended as required, to ensure objectives, quality and performance targets are met
- Information and data from completed program are analysed to determine effectiveness of program
- Recommendations for future programs are prepared based on findings of analysis and consultation conducted
- Program processes are recorded and reported to appropriate personnel