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Elements and Performance Criteria

1. Use marketing plan to coordinate marketing activities
   • The marketing plan is used to guide the conduct of day to day marketing activities.
   • Activities are conducted in a manner that makes maximum use of available resources and materials to enhance the quality of the activity and the image of the organisation.
   • Activities are conducted in a manner that maximises the opportunity to meet financial targets.
2. Establish business relationships
   • Professional relationships with customers and industry colleagues are established within their correct cultural context in a manner that promotes goodwill and trust.
   • Opportunities to liaise with customers and colleagues are taken up wherever possible.
   • Discussions and negotiations with customers and colleagues are conducted in a professional manner within the relevant cultural context.
3. Monitor the market
   • Changes and major issues in the marketplace are correctly identified.
   • Market intelligence gained during the implementation of marketing activities is communicated to appropriate colleagues on a regular basis.
4. Prepare marketing reports
   • Reports are prepared according to organisational requirements in a manner that provides clear and concise information to those responsible for market planning.
   • Recommendations for improving the effectiveness of activities are made to the appropriate authority based on practical experience in the implementation of the marketing plan.

Required Skills

This describes the essential skills and knowledge and their level required for this unit

Required Skills

networking and liaising writing reports communicating with the community and local businesses promoting the organisation

Required Knowledge

marketing principles and techniques needs of relevant cultural groups local knowledge of relevant businesses and groups

Evidence Required

Overview of assessment requirements	A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria The knowledge and skill requirements described in the Range Statement must also be demonstrated For example knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated
Critical aspects of evidence to be considered	Activities are in line with marketing plan Business relationships are established Market is monitored
Context of assessment	On the job or in a simulated work environment
Method of assessment	The following assessment methods are suggested observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies written andor oral questioning to assess knowledge and understanding completion of workplace documentation thirdparty reports from experienced practitioners completion of selfpaced learning materials including personal reflection and feedback from trainer coach or supervisor
Evidence required for demonstration of consistent performance	Evidence will need to be gathered over time across a range of variables
Resource implications	Access to a workplace or simulated case study that incorporates simulated marketing activities and consultations

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Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Guide the conduct of activities may include:	prioritising and scheduling activities setting targets and objectives determining evaluation methods
Marketing activities may include:	advertising use and maintenance of promotional materials display networks industry relations and liaison public relations promotional events cooperative marketing
Identification of change in market place may:	be based on day to day contact with customers include market response to marketing activities include evaluation of competition include product and price changes include market research

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