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Elements and Performance Criteria

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

interpersonal communication skills to

negotiate with external and internal groups and teams with regard to visual merchandising through clear and direct communication

ask questions to identify and confirm requirements

share information

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

handdrawn inperspective sketching

use of tone colour and surface in sketch illustrations

colour planning and blocking in retail visual merchandising design concepts

The following knowledge must be assessed as part of this unit

relevant legal and legislative provisions

dealing with external and internal groups and teams with regard to visual merchandising

the elements and principles of design

the psychological and marketable characteristics of colour in visual merchandising

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

examples of accurate representational images of selected objects and interiors

colour schemes to suit specific visual merchandising promotional themes

quick marker sketches

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated work environment

relevant documentation such as sample client briefs

client requirements

products and services

retail illustration tools and materials including relevant computer software

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail illustration project environment

thirdparty reports from a supervisor

client feedback

answers to questions about specific design skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Holistic assessment of this unit with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Illustration techniques may include:	linear marks of differing intensity and character: thick, sharp, thin, curvilinear or soft (side of pencil, marker or crayon) tonal range to produce illusion of three-dimensional form linear marks to produce illusion of three-dimensional form simple linear perspective using mixed drawing media and a range of techniques to produce drawings using colour quick marker sketches online illustrations.

Equipment andmaterials may include:	pencils from B to 6B fine liner pens pastels and chalks charcoal watercolour marker pens coloured pencils.

Customers may include:	new or repeat contacts external and internal contacts customers with routine or special requests people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.

Interior and exterior colour schemes may include:	colour schemes for: interiors and exteriors of shops department stores exhibition stands.

Promotional themes may include:	seasonal events, such as Christmas, Easter, Mother's Day, Father's Day, Valentine's Day, Spring Racing Carnival or Winter Sale cultural themes, e.g. Tuscan, Japanese or Mexican enterprise-specific promotions, such as a birthday sale, lingerie sale, homewares sale or perfume promotion specific product promotional events, such as exhibitions.

Design elements may include:	line shape direction size texture colour.