Elements and Performance Criteria
- Produce free floor layouts.
- Confirm planning brief according to client requirements.
- Design floor layouts to scale, indicating all components and how they interact with customers to create a total store image.
- Present plans, including analysis and rationale for layout, safe and effective traffic flow, customer needs, image, ambience and style using both verbal and written reports.
- Ensure plans comply with relevant legislation and regulations.
- Design fit-outs for new and existing retail spaces.
- Accurately measure on-site and existing retail space.
- Negotiate business target market, customer demographic, style and desired ambience with client.
- Present rendered visuals of proposed store facades.
- Present fit-out plans, including analysis and rationale for layout, traffic flow, customer needs, fixtures, fittings and budget.
- Design grid and free-flow plans to scale, and modified and adapted to suit client briefs.
- Take account of relevant standards, performance benchmarks and specifications.