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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Maintain contact with business customers.
  2. Identify business customer needs.
  3. Improve business customer outcomes and business relationships.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

build sustainable relationships with two business customers, and for each customer:

identify specific needs

determine options to meet needs

select and use communication strategies suited to the customer

confirm trading terms according to organisational policies and procedures.

develop and document activities for improved customer outcomes and relationship.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures for:

building relationships with business customers

pricing

factors that impact business to business relationships

interpersonal communication techniques that facilitate:

building sustainable relationships with business customers

consultation on needs

negotiation

presentation

sources of information on:

product and supply arrangements for customers

current and future trends

different types of promotional activities and their features in a business to business context

factors that impact trading terms:

continuous improvement

due diligence requirements

infrastructure and capital outlay requirements

intellectual property and technology rights

market position

organisational systems integration and compatibility

planning cycles and timing

risk sharing

supply chain management

agreed terms and conditions

key aspects of legislation that impact sales work in a business-to-business context including Australian Consumer Law.