Elements and Performance Criteria
- Analyse market.
- Identify and analyse store merchandise and marketing policy and procedures to confirm current market position.
- Monitor customer requirements formally and informally in order to evaluate market trends and customer needs.
- Research new products to clarify demand and fit with current market position.
- Identify and evaluate opportunities to adjust merchandise range to improve sales.
- Monitor merchandise range to identify the demand for individual items and seasonal variations.
- Monitor market competition to identify and evaluate changes to merchandise range.
- Measure, analyse and report on existing and potential stock loss and dissipation and their impact on business operations.
- Analyse store or department sales figures to determine contribution rates of different product lines.
- Determine store or department space requirements and brand product mix according to store policy.
- Determine future directions for merchandise ranges according to store policy.
- Analyse factors affecting stock levels and range requirements.
- Measure, analyse and report on existing and potential stock loss and dissipation and their impact on business operations.
- Analyse store or department sales figures to determine contribution rates of different product lines.
- Determine store or department space requirements and brand product mix according to store policy.
- Determine future directions for merchandise ranges according to store policy.
- Plan merchandise ranges.
- Develop and implement buying plan, according to outcomes of analysis and store policy.
- Liaise with relevant personnel to coordinate promotional and marketing activities.
- Determine investment levels with reference to previous years’ sales figures, predicted demand and projected gross profit.
- Identify and implement strategies to improve contribution of different product lines to overall sales.
- Determine required stock levels according to peak seasons, special events and supplier lead time.
- Analyse, evaluate and amend merchandise range and sources of supply according to feedback from management, staff and customers.
- Introduce product ranges.
- Maximise profit.
- Calculate or estimate individual product range contributions against budget and targets.
- Develop and implement product range assessment checks against budget and targets.
- Calculate or estimate overall selling space contributions according to store merchandising plan.
- Determine store pricing policies according to stated net profit margin in store merchandising plan and consumer law.
- Rationalise stock.